Acute Care 360 ImageCo, Cortland, New York, NY,

ImageCo, Cortland, New York, NY,

Evolv Design logo designed by ImageCo, Cortland, New York, NY,

Red Panda Publishers logo designed by ImageCo, Cortland, New York, NY,

Cortland, New York, NY,

ImageCo, Cortland, New York, NY,
ImageCo, Cortland, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Cortland, New York, NY,

FSA OK logo designed by ImageCo, Cortland, New York, NY,

Emerald Heights logo designed by ImageCo, Cortland, New York, NY,

Club Sapphire logo designed by ImageCo, Cortland, New York, NY,

Downtown Dogs logo designed by ImageCo, Cortland, New York, NY,

School board logo designed by ImageCo, Cortland, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Cortland, New York, NY,

Stoney Forensic logo designed by ImageCo, Cortland, New York, NY,

Smart kernels logo designed by ImageCo, Cortland, New York, NY,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to keep in mind that they simply cannot refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain actual examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to echo your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Cortland LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate memorable brand identities. We have done brand design work for builders, schools, heart surgeons, wedding singers, bistros, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electric sign. Because of our sign first method our brand identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first method ensures that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or function.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you probably have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do in-house. No matter the kind of project we take on, brand identity design, web page, trade show banners, or electrical sign, we do not, and never will job-out our customer’s projects to agencies based outside the US. Whenever you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the terms of how you and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Cortland entrepreneur understands that they require a logo, but few start-ups fully understand the vital role their logo will play in their success, or precisely why one business logo functions better than another. A business logo has a critical and sustaining impact on the success of a business, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Cortland companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to retail signs a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the process of denoting something so that it can be distinguished, its foundation comes from the mark burned onto livestock. Nowadays a brand indicates virtually anything with a motive, regardless of whether it be revenue or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to produce a mental image that the target market will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone states the brand names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of a lot of branding firms you’ll discover that they are quite often re-branded advertising companies. When someone claims they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the image of a company, a product or a company. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and sales brochures. Some visual designers also design web sites as well as software interfaces. The important role of a brand identity designer is to develop the visual cues and a psychological tone with the objective of affecting actions, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Cortland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the community and really wanted to cast a vintage feel without appearing as uninteresting or low energy. I accomplished both jobs by means of developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria created for Cortland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more meaningful.

logo style with a jumping eco-friendly frog made for a household enjoyable facility in Cortland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - made for Cortland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cortland logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Cortland logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get impartial assessments on the merit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo comprehend how crucial a logo design is for their company so they are way more invested in the outcome. Every logo job possesses it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Cortland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most important part of a published book given that it is in most cases the first thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances one of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a victory.

 Cortland logo layout used for marketing and also a tag design for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this logo design I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Cortland, style include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a Cortland hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a sense of contentment and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they wanted to project to their clients.

Arabian horse logo layout created for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo design customized to epitomize the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Cafe, A Cortland Coffee shop logo layout a tiny restaurant, layout contains a changed script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized script font which hovers above a team of elaborate lines and also dots.

Logo style for a software program designer the layout features as well as renowned Cortland element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning supporting a business logo is just as important as how it brands the company it represents.

Evolve logo style produced for a Cortlandindoor designer, design feature a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cortland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Cortland, the characters for letter V and A in center of the word progressed have actually been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cortland logo design assignment was carried out for a leadership coach that aids business leaders to develop into more effective at managing people, expectations, and profitability.

A Cortland business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to market their used products to other sports enthusiasts.

I tailored their Cortland business logo design utilizing an illustration which captures the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Cortland company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Cortland area farm it was in reality devised for a products broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projects esteem, financial success, and wealth.

 Cortland Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly dealing with arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the 1st go.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a popular Cortland sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Electrical sign design for Cortland restaurnat designed by Cortland Sign Business
Cortland logo design and brand identity design for Cortland companies
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,

Logo designed by ImageCo, Cortland, New York, NY,

Logo designed by ImageCo, Cortland, New York, NY,

Logo designed by ImageCo, Cortland, New York, NY,

Logo designed by ImageCo, Cortland, New York, NY,

Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,
Logo designed by ImageCo, Cortland, New York, NY,