Cortland Logo Design

Each and every new Cortland business realizes that they are in need of a logo, but few new business owners entirely comprehend the vital role their logo can make in their becoming successful, or precisely why one logo functions more effectively than another. A logo design has an immediate and long term impact on the growth of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Cortland companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle developed for a Cortland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of town and hoped to cast a nostalgic atmosphere without appearing as boring or low energy. I achieved both of these tasks by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria created for Cortland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more unforgettable.

logo style with a leaping green frog designed for a family fun facility in Cortland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - created for Cortland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead convey emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cortland logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Cortland logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get unbiased point of views on the worthiness of a design. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo design recognize how vital a logo is for their company so they are much more invested in the final result. Every logo job has it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Cortland book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most important part of a published book because it is in most cases the first thing a person sees in the book store. With regard to a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Cortland logo layout used for marketing and a label style for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Cortland, layout include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style created for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a sense of calmness and elegance for their new hair salon. I came up with a design that did not go the obvious route of designing merely a stylized orchid but rather created a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they wanted to transmit to their clients.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept styled to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Coffee shop logo layout a tiny restaurant, layout consists of a customized manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a modified script font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program programmer the style attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it serves the business it stands for.

Progress logo style created for a Cortland indoor designer, layout function a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cortland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cortland logo design project was completed for a management advisor that assists business leaders to become more effective at managing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand products to other sports enthusiasts. I created their Cortland business logo dsign using an illustration which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Cortland area farm it was actually designed for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projects self-confidence, financial success, and opulence.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.