Acute Care 360 ImageCo, Depew, New York, NY,

ImageCo, Depew, New York, NY,

Evolv Design logo designed by ImageCo, Depew, New York, NY,

Red Panda Publishers logo designed by ImageCo, Depew, New York, NY,

Depew, New York, NY,

ImageCo, Depew, New York, NY,
ImageCo, Depew, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Depew, New York, NY,

FSA OK logo designed by ImageCo, Depew, New York, NY,

Emerald Heights logo designed by ImageCo, Depew, New York, NY,

Club Sapphire logo designed by ImageCo, Depew, New York, NY,

Downtown Dogs logo designed by ImageCo, Depew, New York, NY,

School board logo designed by ImageCo, Depew, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Depew, New York, NY,

Stoney Forensic logo designed by ImageCo, Depew, New York, NY,

Smart kernels logo designed by ImageCo, Depew, New York, NY,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged by the quality of their design work, if the work in their design portfolio doesn’t feature real world samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Depew LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow notable brand identities. We have performed brand design work for mechanics, universities, heart surgeons, party planners, cafes, retail stores, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electrical sign. Because of our sign first approach our designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or use.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. Irrespective of the kind of design project we take on, logo, website design, trade show banners, or electric sign, we do not, and never will farm out our customer’s work to organizations based outside the US. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the terms of how we conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Depew company knows they need a logo, but few new business owners thoroughly realize the crucial role their logo will play in their financial success, or the reason that one logo design functions far better than another. A logo has a critical and sustaining influence on the growth of a business, pick the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Depew companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and also the act of noting something so that it can be recognized, its genesis comes from the brand branded onto animals. These days a brand indicates practically anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are both from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s objective is to produce a mental image that the audience will identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone states the brand names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of the majority of branding agencies you’ll find that they are frequently rebranded advertising and marketing companies. When a person claims they are in advertising many people will likely have a preconceived notion about what they do. But when somebody claims “I am in branding”… it just sounds more impressive, probably it’s because lots of people don’t know what it implies to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is an inclusive term that describes the visual components of a product or company that affect perceptions. This mostly includes the name, the logo design, the packaging, the different colors used however can likewise include audio, lights, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, and collateral products such as cards, stationery, as well as pamphlets. Some identity designers also build web sites and software interfaces. The crucial function of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting activities, outcomes as well as assumptions.

select signs/logos

Retro logo design of a bicycle created for a Depew coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the community and wanted to cast a vintage feel without coming across as stodgy or low energy. I achieved both of these jobs via developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Depew clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the field of medicine that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo layout with a leaping green frog developed for a family members fun facility in Depew.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Depew traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Depew logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Depew logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with folks that they don’t even know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo understand how essential a logo design is for their business so they are much more invested in the result. Every logo design job possesses it’s share of hurdles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Depew book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a printed book due to the fact that it is often the primary thing a person views in the book shop. For a publisher, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases one of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was undoubtedly a winner.

 Depew logo layout utilized for advertising and marketing and a label design for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Depew, layout consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo style created for a Depew hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a sense of contentment and connection for their new hair salon. I came up with a concept which did not go the obvious path of designing just a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to project to their customers.

Arabian steed logo style created for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept fashioned to embody the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the world.

Las Cafe, A Depew restaurant logo design a tiny dining establishment, design consists of a changed script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a modified script typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software programmer the style functions and legendary Depew component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning behind a logo design is just as important as how it brands the company it stands for.

Progress logo style developed for a Depewindoor developer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Depew interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Depew, the characters for letter V as well as A in center of words progressed have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Depew logo design assignment was undertaken for a leadership advisor that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.

A Depew business logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand goods to other sports enthusiasts.

I created their Depew logo design design along with an illustration that seizes the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Depew company logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Depew area farm it was in reality designed for an investments broker, and this particular logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projects self-confidence, financial success, and opulence.

 Depew Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for outwardly dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the very first try.

Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned Depew sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Electrical sign design for Depew restaurnat designed by Depew Sign Business
Depew logo design and brand identity design for Depew retailers
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,

Logo designed by ImageCo, Depew, New York, NY,

Logo designed by ImageCo, Depew, New York, NY,

Logo designed by ImageCo, Depew, New York, NY,

Logo designed by ImageCo, Depew, New York, NY,

Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,
Logo designed by ImageCo, Depew, New York, NY,