East Elmhurst Logo Design

Nearly every new East Elmhurst company knows they are in need of a logo, but few entrepreneurs entirely comprehend the crucial role their business logo will play in their becoming successful, or precisely why one logo performs far better than another. A logo design has an immediate and long term influence on the growth of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help East Elmhurst companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a East Elmhurst coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of the area and really wanted to visualize a vintage feel without coming across as boring or low energy. I fulfilled the two jobs by designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide as well as bacteria developed for East Elmhurst medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, mainly the field of medicine which works with the laboratory examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo design with a leaping environment-friendly frog developed for a household enjoyable center in East Elmhurst.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - created for East Elmhurst traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but rather project emotional journeys through the images they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Elmhurst logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 East Elmhurst logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest judgements on the value of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo design realize how crucial a logo design is for their business so they are way more vested in the final result. Every logo design job possesses it’s share of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for East Elmhurst publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most important part of a published book since it is often the initial thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a victory.

 East Elmhurst logo layout used for advertising and marketing and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in East Elmhurst, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a spirit of ease and connection for their new hair salon. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but instead delivered a business logo which implied a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo layout developed for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design tailored to display the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Coffee shop logo design a small dining establishment, design contains a changed manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a customized manuscript font which floats over a team of ornate lines and also dots.

Logo layout for a software program developer the layout attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it represents.

Advance logo design created for a East Elmhurst interior developer, layout feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Elmhurst interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Elmhurst logo design job was carried out for a management coach that enables business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned items to other sports enthusiasts. I tailored their East Elmhurst logo dsign along with an illustration that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an East Elmhurst area farm it was in reality devised for an investments broker, and this particular logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projects confidence, success, and affluence.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.