Acute Care 360 ImageCo, East Massapequa, New York, NY,

ImageCo, East Massapequa, New York, NY,

Evolv Design logo designed by ImageCo, East Massapequa, New York, NY,

Red Panda Publishers logo designed by ImageCo, East Massapequa, New York, NY,

East Massapequa, New York, NY,

ImageCo, East Massapequa, New York, NY,
ImageCo, East Massapequa, New York, NY,

Mid Valley Pathology logo designed by ImageCo, East Massapequa, New York, NY,

FSA OK logo designed by ImageCo, East Massapequa, New York, NY,

Emerald Heights logo designed by ImageCo, East Massapequa, New York, NY,

Club Sapphire logo designed by ImageCo, East Massapequa, New York, NY,

Downtown Dogs logo designed by ImageCo, East Massapequa, New York, NY,

School board logo designed by ImageCo, East Massapequa, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, East Massapequa, New York, NY,

Stoney Forensic logo designed by ImageCo, East Massapequa, New York, NY,

Smart kernels logo designed by ImageCo, East Massapequa, New York, NY,

POINTERS ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can’t refund the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be judged from the quality of their portfolio, if the work in their portfolio doesn’t feature actual samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

East Massapequa LOGO DESIGN​

For over 20 years ImageCo has been helping business owners grow unforgettable brand identities. We’ve performed logo design work for ranchers, educational institutions, heart surgeons, wedding singers, cafes, retailers, and just about every other kind of business concern you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. As a result of our sign first technique our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first technique insures that our logo designs are just as effective whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform ourselves. Regardless of the type of design project we accept, business logo, website design, trade show exhibition, or electric sign, we do not, and never will job-out our customer’s projects to contractors based outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and imposes the terms of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new East Massapequa company knows they require a logo, yet few new business owners fully comprehend the crucial role their logo design can play in their financial success, or why one logo works better than another. A logo design has a critical and lasting impact on the viability of a business, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help East Massapequa companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from label to posters a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a company logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark and the process of denoting something so that it can be recognized, its foundation comes from the mark branded onto livestock. These days a brand symbolizes pretty much anything with an intention, regardless of whether it be revenue or politics, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to create a mental image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the brand names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of the majority of branding firms you’ll discover that they are quite often re-branded advertising agencies. When somebody claims they are in marketing many people will likely have an idea about what they do. But when a person says “I’m in branding”… it just seems more impressive, maybe it’s since most people do not understand what it indicates to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that affect understandings. This largely includes the name, the logo, the product packaging, the colors utilized however can also consist of sound, lights, texture, signs, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the perception of a business, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and brochures. Some identity designers also design web sites and software interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing actions, outcomes and understandings.

Featured logos & signs

Retro logo style of a bicycle developed for a East Massapequa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the area and wished to cast a retro tone without appearing as stodgy or low energy. I fulfilled the two tasks by means of designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria developed for East Massapequa medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine which deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo design with a jumping environment-friendly frog developed for a family enjoyable facility in East Massapequa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - made for East Massapequa traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Massapequa logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 East Massapequa logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the merit of a design. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how important a logo design is for their organization so they are much more vested in the result. Every logo design project has it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for East Massapequa book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most critical part of a printed book because it is in most cases the very first thing a person sees in the book shop. For a publishing company, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a victory.

 East Massapequa logo design made use of for marketing and also a label design for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in East Massapequa, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a East Massapequa hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related an atmosphere of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious direction of making merely a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo concept fashioned to exemplify the unique physical traits of the Arabian breed of horses. By having a different head form and high tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the world.

Las Cafe, A East Massapequa restaurant logo design a little restaurant, design consists of a changed script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style contains a changed script typeface which hovers over a group of ornate lines as well as dots.

Logo layout for a software designer the layout attributes as well as iconic East Massapequa aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the substance behind a logo design is just as important as how it brands the organization it represents.

Develop logo layout created for a East Massapequainterior designer, style function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Massapequa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in East Massapequa, the personalities for letter V and also A in middle of words advanced have been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Massapequa logo design assignment was done for a management specialist that enables business leaders to become more efficient at handling people, expectations, and productivity.

A East Massapequa business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell off their previously owned items to other sports enthusiasts.

I tailored their East Massapequa logo design with a graphic that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this East Massapequa company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an East Massapequa regional farm it was actually devised for a commodities broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projects self-assurance, financial success, and luxury.

 East Massapequa Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally encountering arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first go.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a famous East Massapequa sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Electrical sign design for East Massapequa restaurnat designed by East Massapequa Sign Company
East Massapequa logo design and brand identity design for East Massapequa businesses
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,

Logo designed by ImageCo, East Massapequa, New York, NY,

Logo designed by ImageCo, East Massapequa, New York, NY,

Logo designed by ImageCo, East Massapequa, New York, NY,

Logo designed by ImageCo, East Massapequa, New York, NY,

Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,
Logo designed by ImageCo, East Massapequa, New York, NY,