East New York Logo Design

Virtually every new East New York company knows they need a logo, but few new business owners thoroughly comprehend the pivotal role their company logo will take in their success, or why one business logo works far better than another. A logo has an instant and long term influence on the success of a company, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help East New York businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a East New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old part of the community and wanted to visualize a nostalgic tone without appearing as monotonous or low energy. I fulfilled both tasks by means of creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs developed for East New York medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo style with a jumping green frog created for a family members fun facility in East New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for East New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  East New York logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 East New York logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get unprejudiced assessments on the benefit of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how crucial a logo is for their company so they are much more vested in the final result. Every logo job has it’s allotment of hurdles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for East New York publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most necessary part of a published book considering that it is in most cases the first thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was surely a victory.

 East New York logo layout made use of for marketing and also a label style for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in East New York, style include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a feeling of contentment and class for their new hair salon. I created a concept that didn’t go the obvious direction of making simply a stylized orchid but instead crafted a company logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo style developed for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo layout a tiny restaurant, design consists of a changed manuscript font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a modified script typeface which floats above a group of elaborate lines and dots.

Logo style for a software application designer the layout functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the significance behind a logo design is just as important as how it serves the business it represents.

Advance logo layout produced for a East New York indoor developer, style function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East New York logo design assignment was completed for a management expert that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their used goods to other sports enthusiasts. I tailored their East New York logo dsign utilizing an image that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really created for an East New York regional farm it was actually developed for an investments broker, and this particular company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projected confidence, financial success, and prosperity.
Logo design designed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.