East Setauket Logo Design

Each and every new East Setauket organization realizes that they are in need of a logo, but few entrepreneurs fully recognize the crucial role their logo can play in their financial success, or precisely why one business logo performs more effectively than another. A business logo has an immediate and sustaining influence on the growth of a company, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help East Setauket businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a East Setauket coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an old section of the area and wished to project an old-fashioned tone without appearing as uninteresting or low energy. I accomplished both of these jobs by developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria designed for East Setauket clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the field of medicine that works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog made for a household fun center in East Setauket.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for East Setauket travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Setauket logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 East Setauket logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the value of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how crucial a logo is for their business so they are way more invested in the result. Every logo design job possesses it’s allotment of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for East Setauket publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a printed book because it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was undoubtedly a success.

 East Setauket logo layout utilized for advertising as well as a label style for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this brand design I strove to come up with a logo that possessed a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in East Setauket, style consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs considering that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo style created for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a sense of simplicity and connection for their new hair salon. I created a concept which didn’t go the obvious route of crafting simply a stylized orchid but alternatively designed a logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design produced for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail carriage, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo layout a small dining establishment, style includes a modified manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style includes a customized script font which floats above a team of elaborate lines as well as dots.

Logo style for a software developer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning behind a logo is just as important as how it brands the enterprise it stands for.

Progress logo layout developed for a East Setauket indoor designer, design feature a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Setauket interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Setauket logo design job was carried out for a management consultant that enables business professionals to become more efficient at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their secondhand products to other sports enthusiasts. I designed their East Setauket business logo dsign utilizing an illustration that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an East Setauket regional farm it was actually devised for an investments broker, and this particular logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projected confidence, success, and luxury.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.