Acute Care 360 ImageCo, East Village, New York, NY,

ImageCo, East Village, New York, NY,

Evolv Design logo designed by ImageCo, East Village, New York, NY,

Red Panda Publishers logo designed by ImageCo, East Village, New York, NY,

East Village, New York, NY,

ImageCo, East Village, New York, NY,
ImageCo, East Village, New York, NY,

Mid Valley Pathology logo designed by ImageCo, East Village, New York, NY,

FSA OK logo designed by ImageCo, East Village, New York, NY,

Emerald Heights logo designed by ImageCo, East Village, New York, NY,

Club Sapphire logo designed by ImageCo, East Village, New York, NY,

Downtown Dogs logo designed by ImageCo, East Village, New York, NY,

School board logo designed by ImageCo, East Village, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, East Village, New York, NY,

Stoney Forensic logo designed by ImageCo, East Village, New York, NY,

Smart kernels logo designed by ImageCo, East Village, New York, NY,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature real life examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

East Village LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish memorable brands. We have undertaken logo design work for ranchers, educational institutions, heart surgeons, wedding singers, coffee shops, retail stores, and just about every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. As a result of our sign first technique our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do in-house. Regardless of the kind of design project we undertake, logo, business website, trade show exhibition, or retail sign, we do not, and never will job out our client’s work to agencies based outside the United States. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and dictates the terms of how you and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new East Village company realizes that they need a logo, however few start-ups fully understand the vital role their company logo will perform in their financial success, or precisely why one logo design works more effectively than another. A company logo has a critical and lasting impact on the viability of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help East Village businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in merely a look.
  2. Scalability: from clothing labels to billboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and also the act of denoting something so that it could be identified, its foundation originates from the mark burned onto animals. Nowadays a brand indicates pretty much anything with an intention, regardless if it be earnings or politics, a brand is an innate aspect of specifying the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to create an image that the audience will relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding agencies you’ll discover that they are frequently re-branded marketing firms. When a person claims they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the public image of a company, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and also brochures. Some visual designers also design websites as well as user interfaces. The vital role of a brand identity designer is to create the visual cues and an emotional tone with the objective of affecting actions, outcomes and also understandings.

Featured signs/logos

Retro logo style of a bike created for a East Village coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old part of the community and wished to visualize a vintage tone without coming across as boring or low energy. I accomplished each of the jobs by means of developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria made for East Village clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog made for a household enjoyable facility in East Village.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - created for East Village traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Village logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 East Village logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design understand how crucial a logo design is for their organization so they are way more vested in the result. Every logo design job possesses it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for East Village publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most necessary part of a printed book because it is ordinarily the very first thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a winner.

 East Village logo style utilized for marketing and also a tag style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in East Village, style consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo style developed for a East Village hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a sense of calmness and class for their new hair salon. I came up with a design that did not go the obvious route of crafting just a stylized orchid but instead designed a logo design which suggested a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo layout created for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design customized to epitomize the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.

Las Cafe, A East Village Coffee shop logo style a small restaurant, style consists of a modified manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a customized manuscript font which floats above a team of elaborate lines and also dots.

Logo layout for a software application programmer the layout features as well as iconic East Village element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the business it stands for.

Progress logo layout produced for a East Villageinterior designer, layout function a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Village interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in East Village, the personalities for letter V as well as A in middle of the word progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Village logo design project was done for a leadership guide that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.

A East Village business logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts.

I designed their East Village business logo design using a graphic which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this East Village company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an East Village area farm it was actually designed for a products broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projects confidence, financial success, and wealth.

 East Village Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally encountering arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular East Village sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Electrical sign design for East Village restaurnat designed by East Village Sign Shop
East Village logo design and brand identity design for East Village companies
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,

Logo designed by ImageCo, East Village, New York, NY,

Logo designed by ImageCo, East Village, New York, NY,

Logo designed by ImageCo, East Village, New York, NY,

Logo designed by ImageCo, East Village, New York, NY,

Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,
Logo designed by ImageCo, East Village, New York, NY,