Elmhurst Logo Design

Virtually every new Elmhurst venture understands that they are in need of a logo, however few entrepreneurs entirely are aware of the essential role their organization logo can make in their financial success, or exactly why one logo design functions better than another. A business logo has an instant and long-term impact on the prosperity of a business, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Elmhurst companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle produced for a Elmhurst coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of the community and hoped to cast an old-fashioned feel without coming across as stodgy or low energy. I achieved each of the tasks by designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs developed for Elmhurst clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog designed for a family members fun facility in Elmhurst.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Elmhurst travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather convey emotional experiences through the images they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Elmhurst logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Elmhurst logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo understand how important a logo is for their company so they are way more invested in the outcome. Every logo design job possesses it’s share of difficulties, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Elmhurst book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most necessary part of a printed book because it is ordinarily the first thing a person sees in the book store. Concerning a publisher, it’s the opportunity that they will likely ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was surely a success.

 Elmhurst logo design utilized for advertising and marketing as well as a label design for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Elmhurst, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a spirit of peace and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead designed a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to transmit to their clients.

Arabian equine logo style created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. With a different head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo design a small dining establishment, layout includes a customized manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design contains a customized script font which hovers above a group of elaborate lines and also dots.

Logo style for a software developer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Progress logo design produced for a Elmhurst interior designer, style attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elmhurst interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elmhurst logo design assignment was completed for a management specialist that assists business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Elmhurst logo design dsign utilizing an illustration which garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Elmhurst area farm it was in reality devised for a products broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projected confidence, effectiveness, and luxury.
Logo made for using an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.