Elmira Logo Design

Nearly every new Elmira organization realizes that they are in need of a logo, however few new business owners entirely grasp the essential role their organization logo can take in their financial success, or the reason that one logo works far better than another. A business logo has an immediate and sustaining impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Elmira businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle developed for a Elmira coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old section of the community and wished to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved each of the tasks by developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs designed for Elmira medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the branch of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog made for a household fun facility in Elmira.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for Elmira traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Elmira logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Elmira logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get objective assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how vital a logo is for their organization so they are way more invested in the end result. Every logo job possesses it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Elmira book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most important part of a printed book because it is often the primary thing a person sees in the book store. For a publisher, it’s the best opportunity they will likely ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a success.

 Elmira logo design used for advertising and marketing as well as a label style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Elmira, design include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo design developed for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of peace and elegance for their new hair studio. I came up with a design that didn’t go the obvious direction of creating simply a stylized orchid but alternatively designed a business logo that suggested an orchid in the formation of a swirl featured into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to project to their customers.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept tailored to embody the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe logo layout a little dining establishment, style contains a modified script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style contains a customized script typeface which hovers over a team of ornate lines as well as dots.

Logo layout for a software application programmer the design attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the significance supporting a logo is just as important as how it brands the enterprise it represents.

Advance logo layout created for a Elmira indoor designer, style attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elmira interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elmira logo design job was done for a management guide that helps business leaders to become more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I tailored their Elmira business logo dsign along with a graphic which pulls in the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Elmira area farm it was actually designed for an investments broker, and this particular company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a image that projects self-confidence, financial success, and wealth.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.