Acute Care 360 ImageCo, Financial District, New York, NY,

ImageCo, Financial District, New York, NY,

Evolv Design logo designed by ImageCo, Financial District, New York, NY,

Red Panda Publishers logo designed by ImageCo, Financial District, New York, NY,

Financial District, New York, NY,

ImageCo, Financial District, New York, NY,
ImageCo, Financial District, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Financial District, New York, NY,

FSA OK logo designed by ImageCo, Financial District, New York, NY,

Emerald Heights logo designed by ImageCo, Financial District, New York, NY,

Club Sapphire logo designed by ImageCo, Financial District, New York, NY,

Downtown Dogs logo designed by ImageCo, Financial District, New York, NY,

School board logo designed by ImageCo, Financial District, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Financial District, New York, NY,

Stoney Forensic logo designed by ImageCo, Financial District, New York, NY,

Smart kernels logo designed by ImageCo, Financial District, New York, NY,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s objective is to mirror your unique vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Financial District LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brands. We’ve done logo design work for mechanics, schools, heart surgeons, wedding singers, restaurants, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as though it will be used as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been used in everything from fashion labels to billboards. Our sign first technique ensures that our logo designs are equally reliable whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered regardless of scale or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we perform in-house. Irrespective of the kind of project we undertake, logo, business website, trade show exhibit, or commercial sign, we do not, and never will farm-out our client’s work to contractors located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the conditions of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Financial District organization knows they require a logo, however few start ups fully recognize the pivotal role their logo will make in their success, or the reason that one logo works far better than another. A business logo has a critical and sustaining influence on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Financial District businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark and also the act of denoting something to ensure that it can be distinguished, its foundation originates from the brand burned onto livestock. These days a brand signifies practically anything with an intention, regardless of whether it be profit or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are each from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to create a mental image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person mentions the brand names Porsche or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of most branding companies you’ll find that they are quite often rebranded marketing companies. When someone claims they are in marketing many people will likely have an idea about what they do. Yet when somebody says “I am in branding”… it simply seems much more attractive, probably it’s since the majority of people don’t fully understand what it means to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or company that influence perceptions. This mainly includes the name, the logo design, the packaging, the different colors utilized yet can additionally include audio, lighting, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the perception of a company, a product or a business. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as cards, stationery, and also brochures. Some visual designers also design websites as well as software interfaces. The important function of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting actions, end results as well as assumptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Financial District coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old part of town and wished to project a retro atmosphere without appearing as monotonous or low energy. I achieved the two jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria created for Financial District medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog created for a family enjoyable center in Financial District.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Financial District traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Financial District logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Financial District logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how essential a logo is for their company so they are way more invested in the final result. Every logo project has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Financial District publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most necessary part of a printed book considering that it is in most cases the primary thing a person views in the book store. Concerning a publisher, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a winner.

 Financial District logo design utilized for marketing as well as a label design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this custom logo concept I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Financial District, layout consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design features 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo layout created for a Financial District hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a feeling of calmness and class for their new hair salon. I came up with a design which didn’t go the obvious route of designing merely a stylized orchid but alternatively crafted a company logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to project to their customers.

Arabian steed logo design created for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design tailored to embody the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail carriage, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Cafe, A Financial District restaurant logo design a tiny restaurant, layout contains a changed script font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a customized manuscript font style which hovers above a team of elaborate lines and also dots.

Logo style for a software application designer the style features as well as legendary Financial District aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it serves the enterprise it stands for.

Develop logo design created for a Financial Districtindoor developer, style function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Financial District interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Financial District, the characters for letter V as well as A in center of the word advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Financial District logo design project was carried out for a leadership coach that helps business professionals to become more efficient at handling people, expectations, and productivity.

A Financial District business logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand goods to other sports enthusiasts.

I tailored their Financial District logo design design with a graphic which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Financial District company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Financial District area farm it was in reality created for a products broker, and this logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design an identity that projects assurance, effectiveness, and luxury.

 Financial District Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this case, I struck a bullseye with the 1st go.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular Financial District sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Electrical sign design for Financial District restaurnat designed by Financial District Sign Shop
Financial District logo design and brand identity design for Financial District companies
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,

Logo designed by ImageCo, Financial District, New York, NY,

Logo designed by ImageCo, Financial District, New York, NY,

Logo designed by ImageCo, Financial District, New York, NY,

Logo designed by ImageCo, Financial District, New York, NY,

Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,
Logo designed by ImageCo, Financial District, New York, NY,