Financial District, New York Logo Design

Every new Financial District company understands that they require a logo, however few new business owners fully grasp the key role their organization’s logo can play in their financial success, or why one logo performs better than another. A business logo has an immediate and long term impact on the financial success of a company, choose the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Financial District, New York companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be lasting and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bike created for a Financial District, New York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old section of the community and hoped to project an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved both of these tasks through creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs created for Financial District, New York medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the field of medicine which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog developed for a household fun facility in Financial District, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - created for Financial District, New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Financial District logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Financial District logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get objective assessments on the worthiness of a design. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo understand how important a logo is for their company so they are much more invested in the outcome. Every logo design job has it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Financial District, New York publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a printed book because it is in most cases the first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances 1 of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was undoubtedly a success.

 Financial District logo design made use of for marketing and also a label design for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be much older cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Financial District, New York, design include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a sense of tranquility and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of creating merely a stylized orchid but instead created a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo design produced for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design styled to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe logo layout a little restaurant, layout includes a changed manuscript font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style includes a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software program designer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it serves the business it represents.

Advance logo design produced for a Financial District, New York interior developer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Financial District, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Financial District, New York logo design job was undertaken for a management expert that aids business professionals to develop into more successful at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I created their Financial District business logo dsign using a graphic that seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Financial District, New York area farm it was actually created for an investments broker, and this logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a graphic that projects self-confidence, effectiveness, and opulence.

 Financial District Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for outwardly facing arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I hit a bullseye with the very first shot.

Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.