Acute Care 360 ImageCo, Flatlands, New York, NY,

ImageCo, Flatlands, New York, NY,

Evolv Design logo designed by ImageCo, Flatlands, New York, NY,

Red Panda Publishers logo designed by ImageCo, Flatlands, New York, NY,

Flatlands, New York, NY,

ImageCo, Flatlands, New York, NY,
ImageCo, Flatlands, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Flatlands, New York, NY,

FSA OK logo designed by ImageCo, Flatlands, New York, NY,

Emerald Heights logo designed by ImageCo, Flatlands, New York, NY,

Club Sapphire logo designed by ImageCo, Flatlands, New York, NY,

Downtown Dogs logo designed by ImageCo, Flatlands, New York, NY,

School board logo designed by ImageCo, Flatlands, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Flatlands, New York, NY,

Stoney Forensic logo designed by ImageCo, Flatlands, New York, NY,

Smart kernels logo designed by ImageCo, Flatlands, New York, NY,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to remember that they can’t refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to echo your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Flatlands LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish memorable brands. We have performed logo design work for mechanics, schools, heart surgeons, wedding singers, bistros, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electric sign. As a result of our sign first method our identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first technique guarantees that our logo designs are equally successful whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design firms that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform in-house. Irrespective of the kind of design project we accept, brand identity design, web page, trade show exhibition, or retail sign, we do not, and never will contract out our client’s work to agencies based outside the United States. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and dictates the terms of how my customers and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Flatlands organization realizes that they need a logo, but few new business owners entirely realize the essential role their organization’s logo can make in their becoming successful, or exactly why one business logo functions far better than another. A logo has a critical and sustaining influence on the financial success of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Flatlands businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in just a glance.
  2. Scalability: from label to store signs a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the process of marking something so that it could be recognized, its foundation originates from the mark branded onto livestock. These days a brand represents practically anything with an objective, whether it be revenue or political parties, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to create an image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person mentions the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of a lot of branding firms you’ll find that they are often rebranded marketing and advertising firms. When somebody states they are in advertising and marketing most people will likely have a preconceived notion about what they do. However when somebody states “I am in branding”… it just sounds more impressive, perhaps it’s due to the fact that many people do not recognize what it means to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or business that influence understandings. This largely consists of the name, the logo design, the product packaging, the colors used however can likewise include audio, lights, texture, signs, actually anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the image of a firm, a product or a business. Brand identity designers create logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and pamphlets. Some identity designers also develop sites and software interfaces. The essential duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting activities, end results as well as assumptions.

select signs/logos

Retro logo layout of a bike created for a Flatlands coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and wanted to project an old-fashioned tone without coming across as monotonous or low energy. I accomplished both tasks by developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and also germs made for Flatlands clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the field of medicine that works with the clinical assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog designed for a household enjoyable center in Flatlands.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Flatlands travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Flatlands logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Flatlands logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo comprehend how crucial a logo is for their organization so they are way more invested in the outcome. Every logo design job has it’s portion of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Flatlands publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most crucial part of a printed book because it is in most cases the initial thing a person views in the book shop. For a publisher, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Flatlands logo style utilized for advertising and marketing as well as a tag layout for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Flatlands, style consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo design produced for a Flatlands hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a spirit of peace and connection for their new hair salon. I came up with a design which did not go the obvious direction of crafting simply a stylized orchid but alternatively created a logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design created for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe, A Flatlands restaurant logo style a small restaurant, design includes a customized script typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a customized manuscript font which floats over a team of luxuriant lines as well as dots.

Logo style for a software program developer the design functions and also renowned Flatlands aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a business logo is equally as important as how it brands the company it represents.

Advance logo style produced for a Flatlandsinterior designer, layout attribute a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flatlands interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Flatlands, the personalities for letter V and A in center of words progressed have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Flatlands logo design project was completed for a management advisor that enables business leaders to become more effective at managing people, expectations, and productivity.

A Flatlands business logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand products to other sports enthusiasts.

I tailored their Flatlands logo design along with an image that grabs the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Flatlands company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Flatlands regional farm it was really developed for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a image that projected confidence, success, and luxury.

 Flatlands Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned Flatlands sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Electrical sign design for Flatlands restaurnat designed by Flatlands Sign Business
Flatlands logo design and brand identity design for Flatlands retailers
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,

Logo designed by ImageCo, Flatlands, New York, NY,

Logo designed by ImageCo, Flatlands, New York, NY,

Logo designed by ImageCo, Flatlands, New York, NY,

Logo designed by ImageCo, Flatlands, New York, NY,

Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,
Logo designed by ImageCo, Flatlands, New York, NY,