Flatlands Logo Design

Every new Flatlands organization knows they require a logo, however few new business owners fully comprehend the vital role their organization logo can take in their financial success, or precisely why one logo design performs more effectively than another. A company logo has an instant and sustaining impact on the prosperity of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Flatlands businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle produced for a Flatlands coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the community and wished to cast an old-fashioned vibe without appearing as uninteresting or low energy. I accomplished each of the jobs by designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria made for Flatlands clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, especially the branch of medicine which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog created for a household fun facility in Flatlands.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Flatlands traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead project emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Flatlands logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Flatlands logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo understand how crucial a logo design is for their company so they are way more invested in the result. Every logo design job possesses it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Flatlands book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most critical part of a printed book given that it is in most cases the primary thing a person views in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was definitely a victory.

 Flatlands logo layout used for marketing and a tag style for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be older cases. For this business logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Flatlands, layout consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs considering that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design developed for a hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed a feeling of serenity and class for their new hair studio. I came up with a concept that didn’t go the obvious course of crafting merely a stylized orchid but rather crafted a logo design which implied a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they wanted to project to their customers.

Arabian steed logo layout developed for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Coffee shop logo style a tiny dining establishment, style contains a changed script typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout contains a changed script font which hovers above a group of elaborate lines and also dots.

Logo layout for a software application designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the business it represents.

Progress logo design produced for a Flatlands interior designer, layout function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flatlands interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Flatlands logo design assignment was completed for a leadership expert that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Flatlands logo design dsign using an illustration that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Flatlands regional farm it was actually designed for an investments broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projects confidence, effectiveness, and luxury.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.