Floral Park Logo Design

Every new Floral Park organization realizes that they are in need of a logo, yet few new business owners entirely comprehend the essential role their company logo can make in their success, or the reason that one logo design performs far better than another. A logo has a critical and long term impact on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Floral Park businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle created for a Floral Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old part of town and wanted to project a nostalgic feel without appearing as uninteresting or low energy. I fulfilled the two tasks by designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and germs designed for Floral Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, especially the branch of medicine that works with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog designed for a family members enjoyable facility in Floral Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Floral Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the images they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Floral Park logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Floral Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get objective point of views on the worthiness of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo recognize how essential a logo design is for their organization so they are way more vested in the outcome. Every logo project possesses it’s share of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Floral Park book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most critical part of a published book since it is in most cases the very first thing a person views in the book store. Concerning a publishing company, it’s the opportunity that they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Floral Park logo design made use of for marketing and also a tag style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Floral Park, design include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a sense of ease and elegance for their new hair salon. I came up with a design which did not go the obvious direction of crafting simply a stylized orchid but alternatively designed a business logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to project to their clients.

Arabian equine logo design developed for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design styled to display the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the whole world.

Las Cafe logo style a little dining establishment, layout consists of a customized script font which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style consists of a customized manuscript font which floats above a group of ornate lines and dots.

Logo design for a software designer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Floral Park indoor developer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Floral Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Floral Park logo design job was carried out for a management guide that helps business leaders to become more efficient at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned products to other sports enthusiasts. I tailored their Floral Park logo design dsign along with an illustration that pulls in the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Floral Park regional farm it was actually designed for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects self-assurance, effectiveness, and opulence.
Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.