Fordham Logo Design

Each and every new Fordham business understands that they are in need of a logo, however few new business owners fully understand the crucial role their logo design will perform in their success, or why one logo design functions far better than another. A company logo has an instant and sustaining effect on the success of a company, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Fordham businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike produced for a Fordham coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old section of the city and wanted to visualize a vintage tone without coming across as uninteresting or low energy. I achieved the two jobs via creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs designed for Fordham clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping green frog created for a household fun center in Fordham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - designed for Fordham traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fordham logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Fordham logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced assessments on the merit of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo realize how important a logo design is for their business so they are way more invested in the result. Every logo design job has it’s allotment of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Fordham book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most important part of a published book considering that it is often the very first thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was undoubtedly a success.

 Fordham logo design used for advertising and marketing and a tag design for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this brand concept I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Fordham, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects considering that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related an atmosphere of simplicity and class for their new hair salon. I came up with a design that didn’t go the obvious route of crafting simply a stylized orchid but instead delivered a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to forecast to their customers.

Arabian steed logo style produced for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design customized to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a tiny restaurant, layout consists of a modified script typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout contains a modified manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo style for a software application developer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the company it stands for.

Evolve logo style produced for a Fordham interior developer, style attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fordham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fordham logo design project was carried out for a management expert that aids business leaders to develop into more successful at managing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their used goods to other sports enthusiasts. I designed their Fordham business logo dsign along with an illustration which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Fordham area farm it was actually developed for an investments broker, and this particular business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects trust, success, and wealth.
Logo developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.