Acute Care 360 ImageCo, Fordham, New York, NY,

ImageCo, Fordham, New York, NY,

Evolv Design logo designed by ImageCo, Fordham, New York, NY,

Red Panda Publishers logo designed by ImageCo, Fordham, New York, NY,

Fordham, New York, NY,

ImageCo, Fordham, New York, NY,
ImageCo, Fordham, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Fordham, New York, NY,

FSA OK logo designed by ImageCo, Fordham, New York, NY,

Emerald Heights logo designed by ImageCo, Fordham, New York, NY,

Club Sapphire logo designed by ImageCo, Fordham, New York, NY,

Downtown Dogs logo designed by ImageCo, Fordham, New York, NY,

School board logo designed by ImageCo, Fordham, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Fordham, New York, NY,

Stoney Forensic logo designed by ImageCo, Fordham, New York, NY,

Smart kernels logo designed by ImageCo, Fordham, New York, NY,

STRATEGIES FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they can’t reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to echo your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Fordham LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs establish notable brands. We’ve performed branding work for mechanics, universities, diamond miners, wedding singers, coffee shops, retail stores, and virtually every other kind of business concern you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. As a result of our sign first method our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach ensures that our logo designs are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and remembered irrespective of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from other design firms that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform in-house. Irrespective of the kind of design project we accept, brand identity design, web site, trade show exhibit, or retail sign, we do not, and never will farm-out our customer’s projects to agencies based outside the USA. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the terms of how you and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Fordham company understands that they need a logo, however few start ups thoroughly realize the key role their logo design can play in their success, or exactly why one logo works more effectively than another. A logo design has a critical and sustaining influence on the success of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Fordham companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of noting something to ensure that it could be distinguished, its origin comes from the brand branded onto animals. Today a brand symbolizes practically anything with an intention, regardless if it be revenue or political parties, a brand is an inherent aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s goal is to produce an image that the target market will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When somebody states the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of most branding companies you’ll discover that they are frequently rebranded marketing companies. When a person says they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the public image of a company, a product or a business organization. Brand identity designers develop logo designs, sign designs, product packaging, as well as collateral products such as cards, stationery, and sales brochures. Some identity designers also build web sites as well as software interfaces. The important duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, end results and assumptions.

Featured logos & signs

Retro logo layout of a bicycle created for a Fordham coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the community and wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished both of these tasks by means of developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and bacteria created for Fordham medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of medicine that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo style with a leaping green frog created for a household fun facility in Fordham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - made for Fordham traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fordham logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Fordham logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial viewpoints on the value of a design. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo understand how important a logo is for their organization so they are much more invested in the result. Every logo design project has it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fordham publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is in most cases the first thing a person views in the book store. With respect to a publisher, it’s the best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was certainly a winner.

 Fordham logo design utilized for marketing and a tag style for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Fordham, style consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style created for a Fordham hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of peace and connection for their new hair salon. I created a concept that did not go the obvious route of making merely a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their patrons.

Arabian steed logo design developed for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept styled to symbolize the unique physical traits of the Arabian type of equines. By having a different head form and higher tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Cafe, A Fordham Coffee shop logo design a small dining establishment, style includes a modified manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style contains a customized manuscript font style which floats above a group of ornate lines and dots.

Logo design for a software developer the style functions as well as renowned Fordham component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the organization it stands for.

Progress logo style developed for a Fordhaminterior developer, design feature a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fordham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Fordham, the characters for letter V and also A in center of words progressed have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fordham logo design project was performed for a management coach that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A Fordham business logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used goods to other sports enthusiasts.

I created their Fordham business logo design using an illustration that garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Fordham company logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Fordham area farm it was in reality devised for a products broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects confidence, financial success, and wealth.

 Fordham Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I struck a bullseye with the 1st go.

Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous Fordham sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Electrical sign design for Fordham restaurnat designed by Fordham Sign Business
Fordham logo design and brand identity design for Fordham businesses
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,

Logo designed by ImageCo, Fordham, New York, NY,

Logo designed by ImageCo, Fordham, New York, NY,

Logo designed by ImageCo, Fordham, New York, NY,

Logo designed by ImageCo, Fordham, New York, NY,

Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,
Logo designed by ImageCo, Fordham, New York, NY,