Gates-North Gates Logo Design

Every new Gates-North Gates business realizes that they require a logo, yet few entrepreneurs fully recognize the key role their logo can take in their becoming successful, or exactly why one logo design functions far better than another. A company logo has an immediate and lasting impact on the financial success of a company, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Gates-North Gates businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle developed for a Gates-North Gates coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older part of the community and wanted to project an old-fashioned tone without coming across as boring or low energy. I achieved both jobs by designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs designed for Gates-North Gates clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and much more memorable.

logo style with a leaping green frog made for a family fun facility in Gates-North Gates.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - created for Gates-North Gates travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gates-North Gates logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Gates-North Gates logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial opinions on the merit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how essential a logo is for their organization so they are much more invested in the result. Every logo design project has it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Gates-North Gates publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most essential part of a published book considering that it is often the first thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was undoubtedly a success.

 Gates-North Gates logo design made use of for advertising as well as a label layout for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be antique cases. For this business logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Gates-North Gates, design include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated an atmosphere of peace and class for their new hair studio. I created a design that did not go the obvious path of making simply a stylized orchid but alternatively crafted a logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their customers.

Arabian horse logo style produced for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept styled to illustrate the unique physical traits of the Arabian type of equines. By having a different head form and high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Coffee shop logo layout a little restaurant, design includes a customized script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a customized script font style which floats above a group of luxuriant lines and also dots.

Logo layout for a software program developer the design functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the meaning behind a logo is just as important as how it serves the enterprise it represents.

Advance logo layout produced for a Gates-North Gates interior designer, design function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gates-North Gates interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gates-North Gates logo design assignment was carried out for a leadership expert that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned products to other sports enthusiasts. I designed their Gates-North Gates logo dsign with an illustration which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Gates-North Gates regional farm it was actually created for an investments broker, and this trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate an identity that projects self-confidence, success, and opulence.
Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.