Acute Care 360 ImageCo, Glen Cove, New York, NY,

ImageCo, Glen Cove, New York, NY,

Evolv Design logo designed by ImageCo, Glen Cove, New York, NY,

Red Panda Publishers logo designed by ImageCo, Glen Cove, New York, NY,

Glen Cove, New York, NY,

ImageCo, Glen Cove, New York, NY,
ImageCo, Glen Cove, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Glen Cove, New York, NY,

FSA OK logo designed by ImageCo, Glen Cove, New York, NY,

Emerald Heights logo designed by ImageCo, Glen Cove, New York, NY,

Club Sapphire logo designed by ImageCo, Glen Cove, New York, NY,

Downtown Dogs logo designed by ImageCo, Glen Cove, New York, NY,

School board logo designed by ImageCo, Glen Cove, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Glen Cove, New York, NY,

Stoney Forensic logo designed by ImageCo, Glen Cove, New York, NY,

Smart kernels logo designed by ImageCo, Glen Cove, New York, NY,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be judged by the quality of their design work, if the work in their design portfolio does not feature actual samples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Glen Cove LOGO DESIGN​

For over 20 years ImageCo has been helping business owners cultivate memorable brand identities. We’ve done brand identity design work for builders, colleges, diamond miners, wedding singers, coffee shops, retailers, and virtually every other kind of business concern you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from garment labels to billboards. Our sign first technique insures that our logos are just as effective whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and remembered irrespective of size or use.

American Made ★ Design

The thing that truly sets ImageCo apart from other design agencies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we do in-house. Irrespective of the type of design project we take on, brand identity design, website design, trade show exhibition, or electric sign, we do not, and never will contract out our client’s work to 3rd parties based outside the US. Whenever you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your project and dictates the conditions of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Glen Cove organization realizes that they need a logo, yet few new business owners thoroughly understand the crucial role their company logo can perform in their becoming successful, or exactly why one business logo works better than another. A logo design has an instant and sustaining effect on the viability of a company, select the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Glen Cove businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a look.
  2. Scalability: from label to billboards a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a logo design needs to be enduring and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is a verb as well as a noun, it is an identifying mark and also the process of denoting something to make sure that it could be recognized, its genesis originates from the mark burned onto livestock. Today a brand indicates pretty much anything with an intention, whether it be revenue or politics, a brand is an innate aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to create a mental image that the target market will connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone mentions the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the history of many branding firms you’ll discover that they are frequently re-branded marketing and advertising agencies. When somebody says they are in advertising many people will likely have an idea about what they do. But when somebody says “I’m in branding”… it just seems much more impressive, probably it’s since the majority of people do not fully understand what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that influence perceptions. This largely consists of the name, the logo design, the packaging, the colors used yet can also include audio, lights, texture, signage, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps form the perception of a company, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, as well as pamphlets. Some visual designers also build web sites as well as user interfaces. The vital function of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of affecting actions, end results and perceptions.

Featured signs/logos

Retro logo design of a bicycle created for a Glen Cove coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of the area and really wanted to project a nostalgic tone without coming across as stodgy or low energy. I accomplished both of these jobs via developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria created for Glen Cove medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the field of healthcare which deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a family fun facility in Glen Cove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - developed for Glen Cove traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead convey emotional journeys through the images they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Glen Cove logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Glen Cove logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their logo realize how important a logo design is for their company so they are way more invested in the result. Every logo design project has it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Glen Cove book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most essential part of a published book due to the fact that it is often the primary thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was definitely a victory.

 Glen Cove logo style used for marketing as well as a label style for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Glen Cove, layout consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo style created for a Glen Cove hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related an atmosphere of serenity and class for their new hair salon. I created a design that didn’t go the obvious course of creating merely a stylized orchid but rather crafted a business logo which implied a flower in the formation of a swirl integrated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept styled to epitomize the unique physical traits of the Arabian pedigree of equines. By having a different head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the whole world.

Las Cafe, A Glen Cove Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout includes a modified manuscript font style which floats above a group of elaborate lines and dots.

Logo design for a software application programmer the layout functions as well as famous Glen Cove component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it serves the company it represents.

Advance logo layout created for a Glen Coveindoor designer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Glen Cove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Glen Cove, the characters for letter V and A in center of words progressed have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Glen Cove logo design assignment was performed for a leadership advisor that aids business leaders to become more efficient at overseeing people, expectations, and profitability.

A Glen Cove business logo style including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned equipment to other sports enthusiasts.

I created their Glen Cove logo design design utilizing a graphic which seizes the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Glen Cove company logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Glen Cove regional farm it was in reality created for a products broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects self-assurance, financial success, and luxury.

 Glen Cove Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned Glen Cove sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Electrical sign design for Glen Cove restaurnat designed by Glen Cove Sign Shop
Glen Cove logo design and brand identity design for Glen Cove companies
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,

Logo designed by ImageCo, Glen Cove, New York, NY,

Logo designed by ImageCo, Glen Cove, New York, NY,

Logo designed by ImageCo, Glen Cove, New York, NY,

Logo designed by ImageCo, Glen Cove, New York, NY,

Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,
Logo designed by ImageCo, Glen Cove, New York, NY,