Gloversville Logo Design

Virtually every new Gloversville organization knows they are in need of a logo, but few entrepreneurs fully understand the crucial role their business logo will make in their financial success, or the reason that one logo design works more effectively than another. A business logo has a critical and lasting impact on the prosperity of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Gloversville businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a Gloversville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of the town and really wanted to project a nostalgic tone without coming across as uninteresting or low energy. I achieved the two jobs via designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs created for Gloversville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the field of healthcare which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a family members fun facility in Gloversville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Gloversville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys through the pictures they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gloversville logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Gloversville logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get impartial judgements on the merit of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how essential a logo design is for their company so they are much more invested in the end result. Every logo design project possesses it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Gloversville publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is often the initial thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was definitely a victory.

 Gloversville logo style made use of for advertising as well as a label design for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Gloversville, layout consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a feeling of contentment and connection for their new hair studio. I created a design that did not go the obvious direction of making just a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they wanted to forecast to their customers.

Arabian equine logo design developed for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the world.

Las Coffee shop logo style a small restaurant, design includes a changed script typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a customized manuscript typeface which floats above a group of elaborate lines and also dots.

Logo layout for a software programmer the style attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the company it represents.

Develop logo style produced for a Gloversville interior developer, style function a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gloversville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gloversville logo design project was performed for a management guide that assists business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Gloversville logo design dsign with an illustration which garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Gloversville regional farm it was actually devised for a products broker, and this logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects trust, financial success, and affluence.
Logo developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.