Gramercy Park Logo Design

Each and every new Gramercy Park venture understands that they are in need of a logo, yet few new business owners entirely grasp the pivotal role their logo design will play in their success, or exactly why one business logo performs more effectively than another. A logo has a critical and sustaining influence on the success of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Gramercy Park businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike developed for a Gramercy Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older section of the area and wished to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I fulfilled the two jobs by means of developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria designed for Gramercy Park clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more unforgettable.

logo style with a jumping green frog created for a family enjoyable center in Gramercy Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - made for Gramercy Park travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gramercy Park logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Gramercy Park logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with people that they don’t actually know so as to get objective opinions on the merit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo comprehend how crucial a logo is for their business so they are way more vested in the final result. Every logo design job has it’s allotment of challenges, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Gramercy Park publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most necessary part of a printed book since it is often the primary thing a person views in the book store. With respect to a publishing company, it’s the best opportunity that they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was surely a winner.

 Gramercy Park logo style utilized for advertising and a tag style for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Gramercy Park, design consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo design produced for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a sense of ease and class for their new hair studio. I came up with a design that did not go the obvious route of creating simply a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style developed for an equine cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. With a different head shape and high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, design contains a customized manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized manuscript font which floats over a group of luxuriant lines and dots.

Logo style for a software programmer the style features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the symbolism behind a logo design is equally as important as how it serves the enterprise it stands for.

Advance logo style created for a Gramercy Park interior developer, style attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gramercy Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gramercy Park logo design project was undertaken for a management expert that assists business professionals to become more efficient at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned items to other sports enthusiasts. I created their Gramercy Park logo dsign utilizing an illustration that pulls in the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Gramercy Park area farm it was really created for a commodities broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected trust, financial success, and affluence.
Logo developed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.