Gramercy Park, New York Logo Design

Virtually every new Gramercy Park company understands that they are in need of a logo, but few entrepreneurs entirely recognize the crucial role their logo design will perform in their financial success, or why one logo design works better than another. A business logo has an instant and long term impact on the financial success of a business, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Gramercy Park, New York businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike created for a Gramercy Park, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old part of the town and wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I achieved each of the tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs created for Gramercy Park, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, especially the field of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog designed for a family members fun facility in Gramercy Park, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Gramercy Park, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys through the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gramercy Park logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Gramercy Park logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo understand how essential a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s allotment of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Gramercy Park, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most important part of a printed book because it is often the first thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Gramercy Park logo design made use of for advertising and marketing as well as a label layout for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this business logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Gramercy Park, New York, design consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo style produced for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a feeling of simplicity and elegance for their new hair salon. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but rather created a company logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the feeling that they wanted to transmit to their clients.

Arabian equine logo design developed for a steed cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique logo concept customized to manifest the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a little restaurant, style includes a customized manuscript font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a customized script font style which floats over a group of elaborate lines and also dots.

Logo layout for a software developer the layout features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it serves the company it stands for.

Develop logo layout developed for a Gramercy Park, New York interior designer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gramercy Park, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gramercy Park, New York logo design job was carried out for a leadership expert that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I tailored their Gramercy Park business logo dsign using a graphic that grabs the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Gramercy Park, New York regional farm it was really designed for a products broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projected self-confidence, financial success, and prosperity.

 Gramercy Park Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly encountering arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the very first try.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to develop a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.