Acute Care 360 ImageCo, Great Kills, New York, NY,

ImageCo, Great Kills, New York, NY,

Evolv Design logo designed by ImageCo, Great Kills, New York, NY,

Red Panda Publishers logo designed by ImageCo, Great Kills, New York, NY,

Great Kills, New York, NY,

ImageCo, Great Kills, New York, NY,
ImageCo, Great Kills, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Great Kills, New York, NY,

FSA OK logo designed by ImageCo, Great Kills, New York, NY,

Emerald Heights logo designed by ImageCo, Great Kills, New York, NY,

Club Sapphire logo designed by ImageCo, Great Kills, New York, NY,

Downtown Dogs logo designed by ImageCo, Great Kills, New York, NY,

School board logo designed by ImageCo, Great Kills, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Great Kills, New York, NY,

Stoney Forensic logo designed by ImageCo, Great Kills, New York, NY,

Smart kernels logo designed by ImageCo, Great Kills, New York, NY,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they simply cannot refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Great Kills LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs grow notable brands. We’ve performed branding work for builders, educational institutions, heart surgeons, party planners, bistros, retail stores, and virtually every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electric sign. Because of our sign first method our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first approach guarantees that our logos are equally successful whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

Something which really sets ImageCo apart from many of the design companies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do ourselves. Regardless of the type of design project we accept, business logo, website, trade show display, or electric sign, we do not, and never will farm-out our client’s work to organizations located outside the US. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and dictates the terms of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Great Kills business realizes that they need a logo, however few start ups entirely grasp the crucial role their organization’s logo will make in their success, or exactly why one business logo performs far better than another. A business logo has a critical and long term impact on the viability of a business, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Great Kills businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to store signs a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark as well as the process of noting something so that it can be recognized, its origin comes from the mark branded onto animals. Today a brand signifies practically anything with an objective, regardless if it be profit or politics, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s objective is to create an image that the target market can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of most branding firms you’ll discover that they are frequently rebranded marketing companies. When a person claims they are in advertising many people will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it just seems much more attractive, maybe it’s because many people don’t know what it suggests to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that defines the visual components of a product or agency that affect perceptions. This primarily consists of the name, the logo, the product packaging, the different colors used yet can additionally include audio, lights, texture, signage, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the perception of a company, a product or a company. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as cards, stationery, as well as brochures. Some visual designers also develop websites as well as software interfaces. The necessary role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing activities, outcomes and perceptions.

select signs/logos

Retro logo style of a bicycle created for a Great Kills coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and hoped to project a vintage atmosphere without appearing as boring or low energy. I achieved each of the jobs via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and bacteria designed for Great Kills medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the field of healthcare which works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members fun facility in Great Kills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and a tree - designed for Great Kills traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Great Kills logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Great Kills logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced assessments on the benefit of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their logo realize how crucial a logo design is for their company so they are much more invested in the final result. Every logo project has it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Great Kills publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a printed book because it is in most cases the very first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was definitely a success.

 Great Kills logo layout utilized for marketing and also a tag style for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be older cases. For this custom logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Great Kills, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a Great Kills hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried a spirit of simplicity and elegance for their new hair salon. I came up with a design which did not go the obvious course of making simply a stylized orchid but alternatively delivered a business logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design styled to display the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe, A Great Kills Coffee shop logo design a little dining establishment, style consists of a customized script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a customized script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software application designer the style functions and renowned Great Kills component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it brands the business it represents.

Advance logo design developed for a Great Killsindoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Great Kills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Great Kills, the personalities for letter V and also A in middle of the word progressed have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Great Kills logo design project was carried out for a leadership guide that assists business professionals to develop into more effective at handling people, expectations, and productivity.

A Great Kills business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used equipment to other sports enthusiasts.

I tailored their Great Kills logo design with a graphic that captures the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Great Kills company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Great Kills area farm it was really designed for an investments broker, and this particular company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects esteem, success, and luxury.

 Great Kills Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Luckily, in this case, I nailed a bullseye with the very first go.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Great Kills sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Electrical sign design for Great Kills restaurnat designed by Great Kills Sign Company
Great Kills logo design and brand identity design for Great Kills retailers
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,

Logo designed by ImageCo, Great Kills, New York, NY,

Logo designed by ImageCo, Great Kills, New York, NY,

Logo designed by ImageCo, Great Kills, New York, NY,

Logo designed by ImageCo, Great Kills, New York, NY,

Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,
Logo designed by ImageCo, Great Kills, New York, NY,