Acute Care 360 ImageCo, Hell's Kitchen, New York, NY,

ImageCo, Hell's Kitchen, New York, NY,

Evolv Design logo designed by ImageCo, Hell's Kitchen, New York, NY,

Red Panda Publishers logo designed by ImageCo, Hell's Kitchen, New York, NY,

Hell's Kitchen, New York, NY,

ImageCo, Hell's Kitchen, New York, NY,
ImageCo, Hell's Kitchen, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Hell's Kitchen, New York, NY,

FSA OK logo designed by ImageCo, Hell's Kitchen, New York, NY,

Emerald Heights logo designed by ImageCo, Hell's Kitchen, New York, NY,

Club Sapphire logo designed by ImageCo, Hell's Kitchen, New York, NY,

Downtown Dogs logo designed by ImageCo, Hell's Kitchen, New York, NY,

School board logo designed by ImageCo, Hell's Kitchen, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Hell's Kitchen, New York, NY,

Stoney Forensic logo designed by ImageCo, Hell's Kitchen, New York, NY,

Smart kernels logo designed by ImageCo, Hell's Kitchen, New York, NY,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be judged by the quality of their design work, if the work in their portfolio does not feature actual examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Hell's Kitchen LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brands. We have done logo design work for ranchers, schools, heart surgeons, wedding singers, restaurants, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be utilized as an electric sign. Because of our sign first approach our identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first technique ensures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

Something that truly sets ImageCo apart from other design agencies that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do ourselves. Irrespective of the type of design project we take on, brand identity design, web site, trade show exhibition, or electric sign, we do not, and never will contract out our customer’s projects to companies based outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your design project and imposes the conditions of how we do business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Hell’s Kitchen business realizes that they probably need a logo, however few start ups thoroughly grasp the essential role their organization’s logo will perform in their financial success, or precisely why one business logo performs more effectively than another. A logo design has an instant and sustaining effect on the growth of a business, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Hell’s Kitchen companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a look.
  2. Scalability: from label to store signs a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a logo needs to be lasting and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and also the process of marking something to make sure that it can be identified, its origin comes from the brand branded onto livestock. Today a brand signifies virtually anything with an objective, whether it be earnings or political parties, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s objective is to create an image that the audience will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody mentions the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of many branding companies you’ll discover that they are frequently rebranded advertising agencies. When somebody says they are in advertising lots of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the image of a business, a product or a business. Brand identity designers develop logo designs, sign designs, packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some identity designers also design websites as well as user interfaces. The crucial function of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of influencing actions, outcomes and understandings.

Featured signs/logos

Retro logo design of a bike produced for a Hell's Kitchen coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an old section of the town and wanted to project a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled both tasks by means of creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as germs designed for Hell's Kitchen medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a family fun center in Hell's Kitchen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - created for Hell's Kitchen travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hell’s Kitchen logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Hell's Kitchen logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with folks that they don’t even know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design recognize how vital a logo is for their business so they are much more invested in the outcome. Every logo project has it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Hell's Kitchen book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most crucial part of a published book considering that it is often the first thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences one of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.

 Hell's Kitchen logo style used for advertising and marketing as well as a label design for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this brand concept I strove to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Hell's Kitchen, style include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs because it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout created for a Hell's Kitchen hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a spirit of ease and elegance for their new hair studio. I created a design which did not go the obvious direction of crafting just a stylized orchid but rather created a logo design which suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they wanted to project to their customers.

Arabian horse logo layout produced for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design customized to display the unique physical traits of the Arabian type of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the world.

Las Cafe, A Hell's Kitchen restaurant logo style a tiny restaurant, design includes a changed script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a customized manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo style for a software program developer the design attributes and also iconic Hell's Kitchen component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the significance behind a company logo is just as important as how it serves the organization it represents.

Evolve logo design created for a Hell's Kitcheninterior developer, style feature a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hell’s Kitchen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Hell's Kitchen, the personalities for letter V and also A in center of the word progressed have been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hell’s Kitchen logo design assignment was completed for a management guide that helps business professionals to develop into more effective at handling people, expectations, and profitability.

A Hell's Kitchen business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned goods to other sports enthusiasts.

I tailored their Hell’s Kitchen logo design design using an illustration which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Hell's Kitchen company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Hell’s Kitchen area farm it was actually designed for a commodities broker, and this trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected self-confidence, effectiveness, and luxury.

 Hell's Kitchen Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly encountering arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I hit a bullseye with the 1st try.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous Hell's Kitchen sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Electrical sign design for Hell's Kitchen restaurnat designed by Hell's Kitchen Sign Company
Hell's Kitchen logo design and brand identity design for Hell's Kitchen companies
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,

Logo designed by ImageCo, Hell's Kitchen, New York, NY,

Logo designed by ImageCo, Hell's Kitchen, New York, NY,

Logo designed by ImageCo, Hell's Kitchen, New York, NY,

Logo designed by ImageCo, Hell's Kitchen, New York, NY,

Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,
Logo designed by ImageCo, Hell's Kitchen, New York, NY,