Holbrook Logo Design

Every new Holbrook business realizes that they are in need of a logo, but few new business owners thoroughly recognize the key role their company logo can make in their financial success, or precisely why one logo design performs better than another. A logo design has an instant and lasting impact on the success of a business, choose the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Holbrook companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike developed for a Holbrook coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the town and really wanted to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved the two tasks via developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria made for Holbrook medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the branch of healthcare which works with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and more meaningful.

logo design with a jumping green frog created for a family members fun facility in Holbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Holbrook traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Holbrook logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Holbrook logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their business logo comprehend how essential a logo design is for their organization so they are much more invested in the result. Every logo design project has it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Holbrook publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most vital part of a printed book since it is often the very first thing a person sees in the book store. Concerning a publisher, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a winner.

 Holbrook logo style used for advertising and marketing as well as a label design for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Holbrook, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects because it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a sense of contentment and connection for their new hair salon. I came up with a design which did not go the obvious course of creating just a stylized orchid but instead created a company logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian steed logo layout developed for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept tailored to display the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail posture, the Arabian is one of the most immediately identifiable equine types in the entire world.

Las Coffee shop logo style a small dining establishment, style consists of a modified script typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed manuscript typeface which floats over a group of luxuriant lines as well as dots.

Logo layout for a software developer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the substance supporting a logo design is equally as important as how it brands the organization it stands for.

Advance logo design developed for a Holbrook indoor developer, style attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Holbrook logo design assignment was performed for a management specialist that enables business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I designed their Holbrook logo dsign using an image that pulls in the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Holbrook regional farm it was actually created for a products broker, and this particular brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a image that projected self-confidence, effectiveness, and affluence.
Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.