Hollis, New York Logo Design

Virtually every new Hollis business person knows they need a logo, however few entrepreneurs entirely recognize the pivotal role their logo design can perform in their success, or the reason that one logo design performs far better than another. A company logo has an immediate and long term influence on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Hollis, New York businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bicycle developed for a Hollis, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of town and wanted to impart a nostalgic feel without coming across as boring or low energy. I achieved both tasks by creating a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as germs created for Hollis, New York medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the field of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family fun facility in Hollis, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and a tree - made for Hollis, New York travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hollis logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Hollis logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get honest judgements on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo design understand how vital a logo is for their business so they are way more vested in the result. Every logo design job possesses it’s allotment of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Hollis, New York book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is in most cases the primary thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a victory.

 Hollis logo design made use of for advertising and marketing and a label layout for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this logo design I attempted to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Hollis, New York, style consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design developed for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a feeling of relaxation and connection for their new hair salon. I created a design which did not go the obvious route of crafting just a stylized orchid but alternatively delivered a logo that implied a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo style created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design tailored to manifest the unique physical traits of the Arabian type of horses. With an identifiable head shape and high tail posture, the Arabian is one of the highly immediately identifiable horse types in the world.

Las Cafe logo design a little dining establishment, layout contains a customized script typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a changed manuscript font which floats over a group of elaborate lines as well as dots.

Logo design for a software application designer the design attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it brands the organization it stands for.

Advance logo layout developed for a Hollis, New York indoor developer, style function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hollis, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hollis, New York logo design job was undertaken for a management guide that assists business leaders to develop into more effective at handling people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Hollis logo design dsign using an image that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Hollis, New York area farm it was actually developed for a commodities broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projects self-confidence, success, and luxury.

 Hollis Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for ostensibly facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I nailed a bullseye with the first go.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.