Acute Care 360 ImageCo, Ithaca, New York, NY,

ImageCo, Ithaca, New York, NY,

Evolv Design logo designed by ImageCo, Ithaca, New York, NY,

Red Panda Publishers logo designed by ImageCo, Ithaca, New York, NY,

Ithaca, New York, NY,

ImageCo, Ithaca, New York, NY,
ImageCo, Ithaca, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Ithaca, New York, NY,

FSA OK logo designed by ImageCo, Ithaca, New York, NY,

Emerald Heights logo designed by ImageCo, Ithaca, New York, NY,

Club Sapphire logo designed by ImageCo, Ithaca, New York, NY,

Downtown Dogs logo designed by ImageCo, Ithaca, New York, NY,

School board logo designed by ImageCo, Ithaca, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Ithaca, New York, NY,

Stoney Forensic logo designed by ImageCo, Ithaca, New York, NY,

Smart kernels logo designed by ImageCo, Ithaca, New York, NY,

STRATEGIES FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they can not refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their portfolio does not contain real life examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Ithaca LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brand identities. We’ve undertaken brand design work for ranchers, schools, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electric sign. As a result of our sign first approach our brand identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first technique guarantees that our logo designs are just as effective whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered irrespective of scale or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you might have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we perform in-house. Regardless of the type of design project we accept, logo design, web page, trade show booth, or electrical sign, we do not, and never will farm-out our client’s work to 3rd parties based outside the USA. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and determines the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

It’s likely that every new Ithaca company understands that they require a logo, however few start-ups entirely realize the key role their business logo can make in their financial success, or precisely why one logo design performs far better than another. A logo design has a critical and long-term effect on the prosperity of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Ithaca businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not need contemplation, they can be understood in merely a glance.
  2. Scalability: from label to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a business logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of denoting something to ensure that it can be distinguished, its genesis originates from the mark burned onto livestock. Nowadays a brand symbolizes basically anything with a motive, regardless of whether it be profit or politics, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to produce an image that the audience will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of many branding firms you’ll discover that they are often rebranded advertising and marketing companies. When someone claims they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the image of a business, a product or an organization. Brand identity designers develop logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and sales brochures. Some identity designers also develop web sites as well as software interfaces. The necessary duty of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting activities, end results and perceptions.

Featured signs/logos

Retro logo style of a bicycle created for a Ithaca coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old part of the city and wanted to cast a vintage vibe without appearing as uninteresting or low energy. I achieved both of these tasks by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs developed for Ithaca medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, mainly the field of healthcare which works with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo style with a jumping environment-friendly frog designed for a household fun center in Ithaca.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - made for Ithaca traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but instead project emotional journeys through the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ithaca logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Ithaca logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get impartial opinions on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how vital a logo is for their business so they are much more invested in the result. Every logo design job has it’s portion of obstacles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Ithaca book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Ithaca logo layout made use of for advertising and marketing as well as a label design for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Ithaca, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo design produced for a Ithaca hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried an atmosphere of peace and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of making merely a stylized orchid but instead designed a business logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they really wanted to project to their customers.

Arabian equine logo style created for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. With an unique head form and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe, A Ithaca restaurant logo design a small restaurant, design contains a customized manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a modified manuscript font which hovers above a group of elaborate lines and dots.

Logo layout for a software application developer the layout attributes as well as famous Ithaca element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the substance behind a company logo is just as important as how it brands the business it stands for.

Advance logo style developed for a Ithacaindoor developer, style function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ithaca interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Ithaca, the personalities for letter V and also A in center of the word advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ithaca logo design job was carried out for a management expert that aids business professionals to develop into more effective at handling people, expectations, and productivity.

A Ithaca business logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand goods to other sports enthusiasts.

I designed their Ithaca logo design with a graphic that seizes the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Ithaca company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Ithaca area farm it was really created for a commodities broker, and this particular logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a graphic that projected assurance, success, and affluence.

 Ithaca Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the first go.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous Ithaca sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Electrical sign design for Ithaca restaurnat designed by Ithaca Sign Shop
Ithaca logo design and brand identity design for Ithaca retailers
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,

Logo designed by ImageCo, Ithaca, New York, NY,

Logo designed by ImageCo, Ithaca, New York, NY,

Logo designed by ImageCo, Ithaca, New York, NY,

Logo designed by ImageCo, Ithaca, New York, NY,

Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,
Logo designed by ImageCo, Ithaca, New York, NY,