Jackson Heights Logo Design

Virtually every new Jackson Heights organization understands that they need a logo, however few new business owners entirely understand the key role their logo design can perform in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has an instant and long term impact on the success of a company, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Jackson Heights companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Jackson Heights coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old section of the area and really wanted to cast an old-fashioned feel without coming across as stodgy or low energy. I accomplished each of the tasks via developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs created for Jackson Heights clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, especially the field of medicine that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun facility in Jackson Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - created for Jackson Heights traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jackson Heights logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Jackson Heights logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased judgements on the value of a design. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo understand how essential a logo is for their business so they are way more invested in the final result. Every logo job possesses it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Jackson Heights book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most necessary part of a published book given that it is in most cases the first thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was certainly a winner.

 Jackson Heights logo layout utilized for advertising and marketing as well as a label design for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be antique cases. For this business logo design I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Jackson Heights, style consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects because it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a feeling of peace and class for their new hair studio. I came up with a concept which did not go the obvious route of crafting simply a stylized orchid but instead designed a company logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout created for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design tailored to illustrate the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Coffee shop logo design a tiny dining establishment, design contains a changed manuscript font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout consists of a customized script font which floats above a team of ornate lines and dots.

Logo design for a software application developer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo layout produced for a Jackson Heights interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jackson Heights logo design assignment was performed for a management specialist that assists business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Jackson Heights logo dsign utilizing a graphic which grabs the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Jackson Heights area farm it was really developed for a products broker, and this logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projects esteem, financial success, and luxury.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.