Kew Gardens Logo Design

Nearly every new Kew Gardens company knows they require a logo, yet few entrepreneurs fully grasp the vital role their business logo will play in their financial success, or exactly why one logo design works far better than another. A business logo has a critical and long-term effect on the success of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Kew Gardens companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle developed for a Kew Gardens coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the area and really wanted to cast a retro feel without coming across as boring or low energy. I fulfilled the two jobs by means of developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and germs designed for Kew Gardens clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog designed for a family members fun facility in Kew Gardens.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for Kew Gardens traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kew Gardens logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Kew Gardens logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo design comprehend how crucial a logo design is for their company so they are way more invested in the result. Every logo project possesses it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Kew Gardens publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most critical part of a published book due to the fact that it is ordinarily the initial thing a person views in the book store. With regard to a publishing company, it’s the most ideal opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a victory.

 Kew Gardens logo design utilized for marketing and also a tag style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Kew Gardens, style consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo design developed for a hair layout studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a feeling of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious course of crafting merely a stylized orchid but alternatively crafted a company logo that implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they really wanted to project to their patrons.

Arabian steed logo layout produced for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept tailored to display the unique physical traits of the Arabian breed of horses. With a different head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Cafe logo style a tiny dining establishment, design consists of a customized script font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a customized script typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the design attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the business it represents.

Advance logo layout produced for a Kew Gardens interior designer, design function a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kew Gardens interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kew Gardens logo design project was done for a leadership advisor that aids business leaders to become more successful at handling people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned equipment to other sports enthusiasts. I designed their Kew Gardens logo design dsign with an illustration which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Kew Gardens area farm it was really created for an investments broker, and this brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected esteem, success, and wealth.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.