Lackawanna Logo Design

Each and every new Lackawanna venture understands that they need a logo, but few new business owners entirely recognize the pivotal role their logo will make in their success, or precisely why one logo works more effectively than another. A logo design has an instant and long-term impact on the success of a company, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Lackawanna businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike created for a Lackawanna coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an old section of the town and wished to cast a nostalgic feel without appearing as boring or low energy. I fulfilled both of these jobs via creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria developed for Lackawanna medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog designed for a family members fun facility in Lackawanna.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Lackawanna traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lackawanna logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Lackawanna logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral assessments on the merit of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo design comprehend how essential a logo is for their business so they are much more vested in the final result. Every logo design job possesses it’s share of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Lackawanna publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most essential part of a published book considering that it is usually the primary thing a person sees in the book store. For a publisher, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was definitely a victory.

 Lackawanna logo layout used for advertising and also a label style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be older cases. For this custom logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Lackawanna, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo projects due to the fact that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a spirit of serenity and connection for their new hair studio. I created a design that didn’t go the obvious path of creating simply a stylized orchid but rather delivered a company logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they wanted to forecast to their customers.

Arabian steed logo design produced for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. With a different head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, style contains a changed script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style includes a modified manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software application designer the design features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it brands the organization it stands for.

Progress logo style created for a Lackawanna interior developer, design function a series of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lackawanna interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lackawanna logo design project was completed for a leadership coach that helps business leaders to develop into more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their used goods to other sports enthusiasts. I designed their Lackawanna business logo dsign along with an illustration that garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Lackawanna regional farm it was actually devised for a commodities broker, and this particular company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projects assurance, effectiveness, and opulence.
Logo design made for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.