Acute Care 360 ImageCo, Lackawanna, New York, NY,

ImageCo, Lackawanna, New York, NY,

Evolv Design logo designed by ImageCo, Lackawanna, New York, NY,

Red Panda Publishers logo designed by ImageCo, Lackawanna, New York, NY,

Lackawanna, New York, NY,

ImageCo, Lackawanna, New York, NY,
ImageCo, Lackawanna, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Lackawanna, New York, NY,

FSA OK logo designed by ImageCo, Lackawanna, New York, NY,

Emerald Heights logo designed by ImageCo, Lackawanna, New York, NY,

Club Sapphire logo designed by ImageCo, Lackawanna, New York, NY,

Downtown Dogs logo designed by ImageCo, Lackawanna, New York, NY,

School board logo designed by ImageCo, Lackawanna, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Lackawanna, New York, NY,

Stoney Forensic logo designed by ImageCo, Lackawanna, New York, NY,

Smart kernels logo designed by ImageCo, Lackawanna, New York, NY,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to remember that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature real life examples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to reflect your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Lackawanna LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish unforgettable brands. We have performed brand identity design work for ranchers, universities, heart surgeons, wedding singers, bistros, retail stores, and just about every other kind of business concern you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electric sign. As a result of our sign first approach our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique ensures that our logo designs are equally reliable whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and remembered no matter of size or function.

American Made ★ Design

Something which really sets ImageCo apart from other design agencies that you might possibly have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do ourselves. Irrespective of the kind of project we take on, brand identity design, website, trade show exhibition, or retail sign, we do not, and never will farm-out our client’s projects to organizations located outside the US. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how you and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Lackawanna entrepreneur knows they need a logo, but few start-ups fully comprehend the crucial role their organization’s logo can play in their becoming successful, or why one logo performs better than another. A logo design has a critical and long term influence on the success of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Lackawanna companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the process of noting something so that it could be recognized, its foundation comes from the mark branded onto animals. Nowadays a brand symbolizes virtually anything with an intention, whether it be revenue or politics, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to develop an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of the majority of branding companies you’ll discover that they are often re-branded advertising agencies. When a person states they are in advertising the majority of people will likely have an idea about what they do. But when a person claims “I am in branding”… it simply sounds much more impressive, perhaps it’s since lots of people do not know what it suggests to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or business that influence view points. This primarily includes the name, the logo design, the packaging, the different colors used but can additionally include sound, lights, texture, signage, really anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the perception of a firm, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, as well as sales brochures. Some visual designers also design sites and software interfaces. The important role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting activities, outcomes and also understandings.

select SIGNS & LOGOS

Retro logo design of a bike produced for a Lackawanna coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the city and hoped to cast a vintage feel without appearing as uninteresting or low energy. I achieved the two jobs via developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and bacteria developed for Lackawanna medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of healthcare that deals with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more memorable.

logo design with a jumping green frog created for a family fun center in Lackawanna.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - designed for Lackawanna traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lackawanna logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Lackawanna logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest judgements on the worthiness of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their business logo realize how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo design job has it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Lackawanna publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most crucial part of a published book since it is ordinarily the primary thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a winner.

 Lackawanna logo design made use of for advertising and marketing and a label style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Lackawanna, design consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo design created for a Lackawanna hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of tranquility and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of crafting merely a stylized orchid but alternatively crafted a logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style developed for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design tailored to epitomize the unique physical traits of the Arabian type of equines. By having an unique head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Cafe, A Lackawanna restaurant logo design a small dining establishment, layout consists of a changed script font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design consists of a customized script typeface which hovers over a team of ornate lines and also dots.

Logo style for a software application programmer the layout features as well as legendary Lackawanna component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the meaning behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo layout developed for a Lackawannainterior developer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lackawanna interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Lackawanna, the characters for letter V and A in center of the word advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lackawanna logo design project was done for a management specialist that aids business professionals to become more effective at managing people, expectations, and profitability.

A Lackawanna business logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used products to other sports enthusiasts.

I designed their Lackawanna logo design utilizing an illustration which captures the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Lackawanna company logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Lackawanna regional farm it was really designed for an investments broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projects confidence, effectiveness, and wealth.

 Lackawanna Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the first go.

Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known Lackawanna sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Electrical sign design for Lackawanna restaurnat designed by Lackawanna Sign Business
Lackawanna logo design and brand identity design for Lackawanna retailers
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,

Logo designed by ImageCo, Lackawanna, New York, NY,

Logo designed by ImageCo, Lackawanna, New York, NY,

Logo designed by ImageCo, Lackawanna, New York, NY,

Logo designed by ImageCo, Lackawanna, New York, NY,

Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,
Logo designed by ImageCo, Lackawanna, New York, NY,