Laurelton Logo Design

Each and every new Laurelton organization realizes that they need a logo, but few new business owners entirely are aware of the pivotal role their logo will perform in their becoming successful, or precisely why one logo functions better than another. A logo has an instant and sustaining influence on the success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Laurelton companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a Laurelton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of the town and wished to cast a nostalgic feel without appearing as uninteresting or low energy. I accomplished both of these tasks by developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria made for Laurelton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo layout with a jumping green frog developed for a family members fun center in Laurelton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - designed for Laurelton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the images they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Laurelton logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Laurelton logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get honest assessments on the worthiness of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo realize how important a logo is for their organization so they are much more vested in the final result. Every logo design project possesses it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Laurelton book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is in most cases the very first thing a person sees in the book store. For a publisher, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was undoubtedly a success.

 Laurelton logo design utilized for advertising and also a tag design for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be older cases. For this brand concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Laurelton, design consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a feeling of peace and class for their new hair studio. I came up with a concept which did not go the obvious course of designing simply a stylized orchid but alternatively crafted a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design developed for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo concept styled to epitomize the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately identifiable horse types in the entire world.

Las Coffee shop logo style a little restaurant, style consists of a changed script font style which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a modified script typeface which floats above a team of luxuriant lines and also dots.

Logo layout for a software designer the layout attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the enterprise it represents.

Advance logo design produced for a Laurelton indoor developer, style function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laurelton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Laurelton logo design job was carried out for a leadership consultant that assists business professionals to become more efficient at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to market their used equipment to other sports enthusiasts. I created their Laurelton logo dsign along with a graphic that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Laurelton regional farm it was in reality created for a products broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a image that projected confidence, effectiveness, and luxury.
Logo created for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.