Acute Care 360 ImageCo, Lockport, New York, NY,

ImageCo, Lockport, New York, NY,

Evolv Design logo designed by ImageCo, Lockport, New York, NY,

Red Panda Publishers logo designed by ImageCo, Lockport, New York, NY,

Lockport, New York, NY,

ImageCo, Lockport, New York, NY,
ImageCo, Lockport, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Lockport, New York, NY,

FSA OK logo designed by ImageCo, Lockport, New York, NY,

Emerald Heights logo designed by ImageCo, Lockport, New York, NY,

Club Sapphire logo designed by ImageCo, Lockport, New York, NY,

Downtown Dogs logo designed by ImageCo, Lockport, New York, NY,

School board logo designed by ImageCo, Lockport, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Lockport, New York, NY,

Stoney Forensic logo designed by ImageCo, Lockport, New York, NY,

Smart kernels logo designed by ImageCo, Lockport, New York, NY,

STRATEGIES FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they can’t refund the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be judged from the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to echo your personal vision for your business. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Lockport LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs cultivate memorable brand identities. We have done brand design work for builders, educational institutions, diamond miners, wedding singers, coffee shops, retail stores, and virtually every other kind of business concern you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electric sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first method ensures that our logos are just as reliable whether they are used in television commercials or website apps, they are consistently recognizable, understood, and remembered regardless of scale or use.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design companies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we perform ourselves. No matter the kind of design project we accept, brand identity design, website, trade show exhibition, or electrical sign, we do not, and never will farm-out our customer’s work to contractors located outside the USA. Whenever you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and imposes the terms of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Lockport company knows they need a logo, but few start-ups entirely recognize the vital role their business logo can perform in their becoming successful, or exactly why one logo performs more effectively than another. A company logo has a critical and lasting impact on the financial success of a company, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Lockport businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to store signs a scalable logo design will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a company logo needs to be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark and the act of marking something to make sure that it could be distinguished, its foundation comes from the brand branded onto animals. Today a brand represents virtually anything with an objective, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to develop a mental image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the origin of most branding agencies you’ll find that they are quite often rebranded marketing and advertising companies. When somebody states they are in advertising many people will likely have a preconceived notion about what they do. But when somebody says “I am in branding”… it just seems much more impressive, maybe it’s since the majority of people don’t fully understand what it means to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or company that influence view points. This mostly includes the name, the logo, the product packaging, the different colors used but can likewise include audio, lights, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps shape the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also design web sites as well as software interfaces. The vital duty of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing actions, outcomes as well as perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike created for a Lockport coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an older section of the community and really wanted to visualize a nostalgic feel without coming across as monotonous or low energy. I accomplished both of these tasks by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs made for Lockport clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and even more meaningful.

logo style with a jumping green frog created for a household enjoyable facility in Lockport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - created for Lockport traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lockport logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Lockport logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo recognize how crucial a logo is for their organization so they are way more invested in the final result. Every logo job possesses it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Lockport publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most necessary part of a printed book given that it is usually the very first thing a person sees in the book store. With regard to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Lockport logo style utilized for marketing and also a label layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be antique cases. For this brand concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Lockport, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo style created for a Lockport hair design workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a feeling of calmness and connection for their new hair studio. I created a concept which did not go the obvious route of making simply a stylized orchid but alternatively delivered a business logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they wanted to transmit to their clients.

Arabian equine logo layout produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo design fashioned to exemplify the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Cafe, A Lockport restaurant logo style a little dining establishment, layout includes a changed manuscript font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a changed manuscript font style which hovers over a group of luxuriant lines and dots.

Logo style for a software application designer the design features as well as iconic Lockport aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it brands the company it represents.

Develop logo style developed for a Lockportindoor designer, style attribute a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lockport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Lockport, the characters for letter V as well as A in middle of the word progressed have been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lockport logo design project was performed for a leadership advisor that enables business leaders to become more efficient at supervising people, expectations, and profitability.

A Lockport business logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned items to other sports enthusiasts.

I created their Lockport logo design utilizing an image that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Lockport company logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Lockport area farm it was actually designed for a products broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projected trust, success, and wealth.

 Lockport Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the very first shot.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned Lockport sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Electrical sign design for Lockport restaurnat designed by Lockport Sign Company
Lockport logo design and brand identity design for Lockport companies
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,

Logo designed by ImageCo, Lockport, New York, NY,

Logo designed by ImageCo, Lockport, New York, NY,

Logo designed by ImageCo, Lockport, New York, NY,

Logo designed by ImageCo, Lockport, New York, NY,

Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,
Logo designed by ImageCo, Lockport, New York, NY,