Lockport Logo Design

Each and every new Lockport company knows they need a logo, but few entrepreneurs fully grasp the essential role their company logo will play in their becoming successful, or precisely why one logo functions more effectively than another. A company logo has an immediate and sustaining effect on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Lockport businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle produced for a Lockport coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old part of the area and wanted to project an old-fashioned vibe without appearing as boring or low energy. I fulfilled both tasks by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and also germs created for Lockport medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog made for a family enjoyable facility in Lockport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - created for Lockport traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but rather project emotional experiences through the photos they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lockport logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Lockport logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral opinions on the merit of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo understand how crucial a logo design is for their business so they are way more invested in the end result. Every logo design project has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Lockport publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most critical part of a published book due to the fact that it is often the initial thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a victory.

 Lockport logo layout used for advertising and marketing and also a label design for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Lockport, design include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects considering that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of relaxation and elegance for their new hair studio. I came up with a design which did not go the obvious path of crafting just a stylized orchid but rather crafted a logo design that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo concept styled to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine breeds in the world.

Las Cafe logo layout a little restaurant, style contains a modified script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a changed script font which floats above a group of luxuriant lines and dots.

Logo design for a software program developer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the substance behind a logo design is just as important as how it brands the organization it stands for.

Advance logo layout created for a Lockport interior designer, design attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lockport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lockport logo design assignment was performed for a leadership coach that aids business professionals to develop into more successful at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand products to other sports enthusiasts. I created their Lockport logo dsign with a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Lockport area farm it was actually developed for a products broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected trust, success, and prosperity.
Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.