Lockport, New York Logo Design

Virtually every new Lockport company realizes that they are in need of a logo, however few entrepreneurs thoroughly recognize the pivotal role their business logo will play in their financial success, or exactly why one logo functions better than another. A business logo has an immediate and long term effect on the financial success of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Lockport, New York companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bike created for a Lockport, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of the area and wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I accomplished both of these tasks through creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

clinical logo style with a microscope slide and bacteria developed for Lockport, New York medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, especially the field of healthcare that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo style with a jumping eco-friendly frog developed for a family members fun center in Lockport, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Lockport, New York traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead convey emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lockport logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Lockport logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get honest assessments on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their business logo understand how vital a logo is for their organization so they are much more invested in the final result. Every logo project possesses it’s allotment of difficulties, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Lockport, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most crucial part of a published book since it is ordinarily the initial thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Lockport logo design used for advertising and marketing as well as a label layout for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Lockport, New York, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo design developed for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated an atmosphere of peace and connection for their new hair studio. I created a design that did not go the obvious course of designing merely a stylized orchid but rather created a logo which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo style developed for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept customized to manifest the unique physical traits of the Arabian breed of equines. By having a different head shape and higher tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe logo layout a small dining establishment, layout contains a changed script font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a modified script typeface which hovers above a team of elaborate lines as well as dots.

Logo layout for a software application developer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a business logo is equally as important as how it serves the organization it stands for.

Evolve logo design developed for a Lockport, New York indoor designer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lockport, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lockport, New York logo design assignment was performed for a leadership consultant that helps business professionals to develop into more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I tailored their Lockport logo design dsign with an illustration which seizes the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Lockport, New York regional farm it was really created for an investments broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected confidence, financial success, and affluence.

 Lockport Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly encountering arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.