Long Island City Logo Design

Every new Long Island City company realizes that they need a logo, however few new business owners fully comprehend the essential role their logo can make in their financial success, or the reason that one logo works more effectively than another. A logo design has a critical and long-term influence on the financial success of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Long Island City companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Long Island City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an older section of the area and really wanted to cast a vintage feel without appearing as uninteresting or low energy. I fulfilled both of these tasks via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and germs made for Long Island City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog designed for a household enjoyable facility in Long Island City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - made for Long Island City travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Long Island City logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Long Island City logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the merit of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo comprehend how essential a logo is for their business so they are way more vested in the outcome. Every logo design project possesses it’s portion of difficulties, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Long Island City book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is ordinarily the primary thing a person views in the bookstore. With regard to a publisher, it’s the opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was certainly a winner.

 Long Island City logo design utilized for marketing and a label design for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Long Island City, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design projects because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo design produced for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a sense of ease and class for their new hair studio. I came up with a design that didn’t go the obvious path of designing simply a stylized orchid but alternatively delivered a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to transmit to their customers.

Arabian horse logo style produced for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept styled to embody the unique physical traits of the Arabian kind of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the entire world.

Las Cafe logo layout a little dining establishment, design includes a changed script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style consists of a changed script font style which hovers above a team of luxuriant lines and also dots.

Logo layout for a software application designer the design functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the substance behind a logo is just as important as how it serves the enterprise it represents.

Evolve logo design produced for a Long Island City interior designer, style attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Long Island City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Long Island City logo design job was done for a leadership advisor that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Long Island City business logo dsign with an illustration that grabs the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Long Island City area farm it was actually developed for an investments broker, and this particular creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projected trust, success, and affluence.
Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.