Manhattan Logo Design

Every new Manhattan business understands that they need a logo, but few entrepreneurs entirely are aware of the key role their company logo can perform in their success, or exactly why one logo design functions more effectively than another. A logo design has a critical and long term influence on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Manhattan businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike developed for a Manhattan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of the community and really wanted to cast a nostalgic tone without coming across as stodgy or low energy. I accomplished both of these jobs via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Manhattan medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and more memorable.

logo style with a leaping green frog created for a household enjoyable facility in Manhattan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Manhattan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Manhattan logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Manhattan logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo realize how important a logo is for their business so they are way more vested in the end result. Every logo design job has it’s allotment of obstacles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Manhattan book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most vital part of a printed book since it is often the very first thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was surely a victory.

 Manhattan logo design used for marketing and also a tag layout for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Manhattan, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a feeling of simplicity and connection for their new hair studio. I came up with a design that did not go the obvious direction of designing merely a stylized orchid but instead created a company logo that implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to project to their clients.

Arabian equine logo design produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design tailored to exemplify the unique physical traits of the Arabian type of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Cafe logo design a little restaurant, design consists of a modified script font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout includes a changed manuscript typeface which hovers above a team of elaborate lines and dots.

Logo layout for a software developer the layout functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it serves the company it stands for.

Develop logo design created for a Manhattan interior designer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manhattan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Manhattan logo design job was undertaken for a leadership specialist that aids business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their previously owned products to other sports enthusiasts. I tailored their Manhattan logo design dsign utilizing a graphic which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Manhattan regional farm it was in reality devised for an investments broker, and this company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate an identity that projected trust, success, and opulence.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.