Acute Care 360 ImageCo, Massapequa, New York, NY,

ImageCo, Massapequa, New York, NY,

Evolv Design logo designed by ImageCo, Massapequa, New York, NY,

Red Panda Publishers logo designed by ImageCo, Massapequa, New York, NY,

Massapequa, New York, NY,

ImageCo, Massapequa, New York, NY,
ImageCo, Massapequa, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Massapequa, New York, NY,

FSA OK logo designed by ImageCo, Massapequa, New York, NY,

Emerald Heights logo designed by ImageCo, Massapequa, New York, NY,

Club Sapphire logo designed by ImageCo, Massapequa, New York, NY,

Downtown Dogs logo designed by ImageCo, Massapequa, New York, NY,

School board logo designed by ImageCo, Massapequa, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Massapequa, New York, NY,

Stoney Forensic logo designed by ImageCo, Massapequa, New York, NY,

Smart kernels logo designed by ImageCo, Massapequa, New York, NY,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real life examples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to mirror your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Massapequa LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs grow unforgettable brand identities. We have done brand identity design work for builders, educational institutions, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. Because of our sign first strategy our identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach insures that our logo designs are just as reliable whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered no matter of scale or application.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design agencies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do in-house. Irrespective of the kind of design project we take on, business logo, business website, trade show exhibition, or commercial sign, we do not, and never will job out our client’s work to organizations located outside the USA. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how we do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Massapequa entrepreneur understands that they probably need a logo, yet few new business owners fully comprehend the vital role their logo can make in their financial success, or the reason that one logo design works more effectively than another. A business logo has an immediate and long term impact on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Massapequa companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from clothing labels to store signs a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of marking something to make sure that it can be identified, its genesis comes from the mark branded onto animals. Today a brand signifies basically anything with a motive, whether it be earnings or government agencies, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s objective is to create a mental image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person states the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes people buy those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the history of most branding agencies you’ll discover that they are quite often re-branded marketing agencies. When somebody states they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps shape the perception of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, as well as sales brochures. Some identity designers also develop sites and user interfaces. The necessary function of a brand identity designer is to establish the visual cues and an emotional tone with the goal of affecting activities, results and also assumptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle created for a Massapequa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of town and really wanted to visualize an old-fashioned feel without coming across as stodgy or low energy. I accomplished both of these tasks by means of developing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria made for Massapequa medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of healthcare which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a leaping green frog developed for a family fun facility in Massapequa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - created for Massapequa traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys through the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Massapequa logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Massapequa logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased judgements on the benefit of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their business logo recognize how crucial a logo design is for their business so they are way more invested in the result. Every logo job possesses it’s portion of difficulties, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Massapequa book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most vital part of a published book given that it is in most cases the very first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a success.

 Massapequa logo style made use of for advertising and marketing as well as a label layout for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Massapequa, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout created for a Massapequa hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a sense of peace and connection for their new hair studio. I came up with a concept that did not go the obvious direction of crafting merely a stylized orchid but alternatively crafted a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they wanted to forecast to their clients.

Arabian horse logo layout developed for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design tailored to symbolize the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Cafe, A Massapequa Coffee shop logo style a small restaurant, style consists of a changed manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design contains a customized script font which hovers above a group of ornate lines as well as dots.

Logo layout for a software application designer the layout functions as well as iconic Massapequa element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the business it stands for.

Advance logo layout created for a Massapequainterior developer, style attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Massapequa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Massapequa, the personalities for letter V as well as A in center of words progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Massapequa logo design project was undertaken for a management advisor that aids business professionals to develop into more successful at supervising people, expectations, and profitability.

A Massapequa business logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned products to other sports enthusiasts.

I tailored their Massapequa logo design with an illustration that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Massapequa company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Massapequa area farm it was really designed for a commodities broker, and this creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects esteem, success, and affluence.

 Massapequa Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known Massapequa sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Electrical sign design for Massapequa restaurnat designed by Massapequa Sign Shop
Massapequa logo design and brand identity design for Massapequa commercial businesses
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,

Logo designed by ImageCo, Massapequa, New York, NY,

Logo designed by ImageCo, Massapequa, New York, NY,

Logo designed by ImageCo, Massapequa, New York, NY,

Logo designed by ImageCo, Massapequa, New York, NY,

Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,
Logo designed by ImageCo, Massapequa, New York, NY,