Mastic Logo Design

Virtually every new Mastic business realizes that they need a logo, but few entrepreneurs thoroughly understand the key role their business logo can perform in their success, or the reason that one business logo functions better than another. A company logo has an immediate and long-term impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Mastic companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Mastic coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of town and really wanted to cast a nostalgic feel without appearing as stodgy or low energy. I achieved each of the jobs by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs designed for Mastic clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, especially the branch of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and even more meaningful.

logo design with a leaping eco-friendly frog created for a family enjoyable center in Mastic.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and also a tree - created for Mastic traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mastic logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Mastic logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo design understand how vital a logo design is for their organization so they are way more invested in the result. Every logo project possesses it’s portion of difficulties, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Mastic book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most vital part of a printed book due to the fact that it is often the very first thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Mastic logo style used for advertising and marketing and a tag design for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be older cases. For this business logo design I tried to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Mastic, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects considering that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of tranquility and connection for their new hair studio. I created a concept that did not go the obvious course of designing merely a stylized orchid but instead delivered a business logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they really wanted to project to their patrons.

Arabian equine logo style produced for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept fashioned to display the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo layout a little dining establishment, style consists of a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design contains a customized script typeface which hovers above a team of ornate lines as well as dots.

Logo design for a software program programmer the layout features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the symbolism supporting a business logo is just as important as how it serves the organization it represents.

Progress logo design developed for a Mastic indoor designer, layout function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mastic interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mastic logo design project was performed for a leadership guide that aids business leaders to become more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned goods to other sports enthusiasts. I created their Mastic business logo dsign with a graphic that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Mastic regional farm it was actually created for a products broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects esteem, financial success, and opulence.
Logo made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.