Acute Care 360 ImageCo, Melville, New York, NY,

ImageCo, Melville, New York, NY,

Evolv Design logo designed by ImageCo, Melville, New York, NY,

Red Panda Publishers logo designed by ImageCo, Melville, New York, NY,

Melville, New York, NY,

ImageCo, Melville, New York, NY,
ImageCo, Melville, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Melville, New York, NY,

FSA OK logo designed by ImageCo, Melville, New York, NY,

Emerald Heights logo designed by ImageCo, Melville, New York, NY,

Club Sapphire logo designed by ImageCo, Melville, New York, NY,

Downtown Dogs logo designed by ImageCo, Melville, New York, NY,

School board logo designed by ImageCo, Melville, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Melville, New York, NY,

Stoney Forensic logo designed by ImageCo, Melville, New York, NY,

Smart kernels logo designed by ImageCo, Melville, New York, NY,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined by the quality of their portfolio, if the work in their portfolio does not contain actual examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Melville LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow notable brand identities. We have done brand identity design work for ranchers, educational institutions, heart surgeons, party planners, coffee shops, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been utilized in everything from clothing labels to billboards. Our sign first approach guarantees that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and remembered no matter of scale or function.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you might possibly have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we perform in-house. No matter the type of design project we undertake, logo, website, trade show exhibition, or commercial sign, we do not, and never will farm-out our client’s work to contractors located outside the USA. Whenever you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and imposes the conditions of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Melville organization understands that they probably need a logo, but few start ups entirely recognize the key role their logo design can perform in their becoming successful, or why one business logo works more effectively than another. A logo design has an immediate and lasting effect on the success of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Melville businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the process of marking something to make sure that it could be identified, its foundation comes from the mark burned onto livestock. Today a brand symbolizes pretty much anything with an intention, whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s objective is to create an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of most branding companies you’ll find that they are quite often rebranded advertising and marketing agencies. When somebody claims they are in advertising and marketing most individuals will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it simply sounds more attractive, possibly it’s because many people do not understand what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or company that affect view points. This mainly includes the name, the logo, the packaging, the different colors used but can also include sound, lights, texture, signs, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps shape the image of a firm, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some visual designers also design websites as well as user interfaces. The crucial function of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing actions, end results and assumptions.

select signs/logos

Retro logo style of a bicycle produced for a Melville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the area and wanted to project a nostalgic atmosphere without appearing as monotonous or low energy. I accomplished both tasks by means of developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs designed for Melville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more meaningful.

logo layout with a jumping environment-friendly frog created for a family fun center in Melville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - developed for Melville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Melville logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Melville logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with individuals that they don’t actually know so as to get honest point of views on the value of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo design realize how crucial a logo design is for their company so they are way more vested in the final result. Every logo design project possesses it’s portion of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Melville book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a printed book since it is ordinarily the first thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Melville logo design made use of for marketing as well as a label design for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Melville, style consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo style created for a Melville hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a feeling of relaxation and class for their new hair studio. I created a concept which didn’t go the obvious course of designing simply a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they wanted to forecast to their clients.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept styled to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the world.

Las Cafe, A Melville Coffee shop logo design a little restaurant, design contains a customized manuscript font which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a changed script font which floats above a team of ornate lines and dots.

Logo layout for a software program designer the layout features and also famous Melville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the meaning behind a logo design is just as important as how it brands the organization it stands for.

Develop logo style developed for a Melvilleinterior designer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Melville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Melville, the personalities for letter V and A in center of words advanced have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Melville logo design job was done for a leadership advisor that helps business leaders to develop into more efficient at supervising people, expectations, and productivity.

A Melville business logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned products to other sports enthusiasts.

I designed their Melville logo design using an illustration which garners the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Melville company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Melville area farm it was in reality devised for a products broker, and this trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projects self-confidence, success, and luxury.

 Melville Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for outwardly encountering arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the very first try.

Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular Melville sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Electrical sign design for Melville restaurnat designed by Melville Sign Shop
Melville logo design and brand identity design for Melville businesses
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,

Logo designed by ImageCo, Melville, New York, NY,

Logo designed by ImageCo, Melville, New York, NY,

Logo designed by ImageCo, Melville, New York, NY,

Logo designed by ImageCo, Melville, New York, NY,

Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,
Logo designed by ImageCo, Melville, New York, NY,