Acute Care 360 ImageCo, Morningside Heights, New York, NY,

ImageCo, Morningside Heights, New York, NY,

Evolv Design logo designed by ImageCo, Morningside Heights, New York, NY,

Red Panda Publishers logo designed by ImageCo, Morningside Heights, New York, NY,

Morningside Heights, New York, NY,

ImageCo, Morningside Heights, New York, NY,
ImageCo, Morningside Heights, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Morningside Heights, New York, NY,

FSA OK logo designed by ImageCo, Morningside Heights, New York, NY,

Emerald Heights logo designed by ImageCo, Morningside Heights, New York, NY,

Club Sapphire logo designed by ImageCo, Morningside Heights, New York, NY,

Downtown Dogs logo designed by ImageCo, Morningside Heights, New York, NY,

School board logo designed by ImageCo, Morningside Heights, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Morningside Heights, New York, NY,

Stoney Forensic logo designed by ImageCo, Morningside Heights, New York, NY,

Smart kernels logo designed by ImageCo, Morningside Heights, New York, NY,

TIPS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can’t refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t feature actual examples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to echo your unique vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Morningside Heights LOGO DESIGN​

For over two decades ImageCo has been helping business owners cultivate memorable brands. We’ve undertaken brand identity design work for farmers, schools, diamond miners, party planners, coffee shops, retailers, and virtually every other kind of business you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. Because of our sign first strategy our brand identity designs can, and have been used in everything from fashion labels to billboards. Our sign first technique ensures that our logos are equally reliable whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The thing which really sets ImageCo apart from other design companies that you may have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform ourselves. No matter the kind of project we accept, business logo, web page, trade show banners, or electrical sign, we do not, and never will job out our customer’s projects to contractors based outside the USA. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and determines the terms of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Morningside Heights company knows they need a logo, but few start ups fully grasp the vital role their logo can make in their becoming successful, or precisely why one business logo performs more effectively than another. A logo design has an instant and long-term effect on the success of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Morningside Heights companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be comprehended in merely a glance.
  2. Scalability: from label to billboards a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo design must be timeless and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and the process of noting something to make sure that it could be recognized, its origin originates from the mark burned onto animals. These days a brand indicates practically anything with an objective, regardless if it be revenue or government agencies, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s goal is to create an image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone states the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those brands. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of a lot of branding agencies you’ll find that they are frequently rebranded advertising and marketing agencies. When somebody says they are in advertising and marketing most people will likely have an idea about what they do. Yet when somebody states “I am in branding”… it simply seems more impressive, probably it’s since many people do not recognize what it suggests to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or agency that affect understandings. This mostly includes the name, the logo design, the product packaging, the colors utilized but can also consist of sound, lighting, texture, signs, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the image of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, packaging, and collateral material such as cards, stationery, and also sales brochures. Some visual designers also develop websites and also software interfaces. The necessary function of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting actions, end results and assumptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Morningside Heights coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of town and really wanted to visualize a nostalgic feel without coming across as uninteresting or low energy. I achieved both of these jobs via developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria designed for Morningside Heights clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family members fun center in Morningside Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Morningside Heights travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Morningside Heights logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Morningside Heights logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with individuals that they don’t actually know so as to get neutral assessments on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their business logo realize how crucial a logo design is for their business so they are much more vested in the outcome. Every logo design project possesses it’s allotment of challenges, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Morningside Heights publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most critical part of a published book given that it is ordinarily the first thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences 1 of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was undoubtedly a success.

 Morningside Heights logo layout made use of for marketing and also a tag design for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Morningside Heights, layout consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo layout created for a Morningside Heights hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a spirit of calmness and elegance for their new hair studio. I created a concept that didn’t go the obvious route of designing just a stylized orchid but rather created a logo design that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept tailored to symbolize the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the very most immediately recognizable horse types in the whole world.

Las Cafe, A Morningside Heights Coffee shop logo style a tiny dining establishment, style contains a changed script font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a modified script font which floats over a group of elaborate lines as well as dots.

Logo layout for a software application developer the style attributes as well as renowned Morningside Heights component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it brands the business it represents.

Develop logo layout created for a Morningside Heightsinterior developer, style attribute a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morningside Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Morningside Heights, the characters for letter V as well as A in middle of the word advanced have been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morningside Heights logo design job was undertaken for a management guide that assists business leaders to become more efficient at overseeing people, expectations, and profitability.

A Morningside Heights business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned products to other sports enthusiasts.

I created their Morningside Heights business logo design with a graphic which garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Morningside Heights company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Morningside Heights area farm it was in reality developed for an investments broker, and this particular company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projected esteem, financial success, and prosperity.

 Morningside Heights Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly encountering arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned Morningside Heights sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Electrical sign design for Morningside Heights restaurnat designed by Morningside Heights Sign Business
Morningside Heights logo design and brand identity design for Morningside Heights commercial businesses
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,

Logo designed by ImageCo, Morningside Heights, New York, NY,

Logo designed by ImageCo, Morningside Heights, New York, NY,

Logo designed by ImageCo, Morningside Heights, New York, NY,

Logo designed by ImageCo, Morningside Heights, New York, NY,

Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,
Logo designed by ImageCo, Morningside Heights, New York, NY,