Acute Care 360 ImageCo, Morrisania, New York, NY,

ImageCo, Morrisania, New York, NY,

Evolv Design logo designed by ImageCo, Morrisania, New York, NY,

Red Panda Publishers logo designed by ImageCo, Morrisania, New York, NY,

Morrisania, New York, NY,

ImageCo, Morrisania, New York, NY,
ImageCo, Morrisania, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Morrisania, New York, NY,

FSA OK logo designed by ImageCo, Morrisania, New York, NY,

Emerald Heights logo designed by ImageCo, Morrisania, New York, NY,

Club Sapphire logo designed by ImageCo, Morrisania, New York, NY,

Downtown Dogs logo designed by ImageCo, Morrisania, New York, NY,

School board logo designed by ImageCo, Morrisania, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Morrisania, New York, NY,

Stoney Forensic logo designed by ImageCo, Morrisania, New York, NY,

Smart kernels logo designed by ImageCo, Morrisania, New York, NY,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to remember that they simply cannot reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to mirror your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Morrisania LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish memorable brands. We have done brand design work for farmers, schools, heart surgeons, party planners, diners, retail stores, and practically every other kind of business concern you can envision. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electrical sign. Because of our sign first method our brand identity designs can, and have been used in everything from garment labels to neon signs. Our sign first technique ensures that our logo designs are just as effective whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from other design agencies that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform ourselves. Irrespective of the type of design project we undertake, business logo, website, trade show banners, or retail sign, we do not, and never will farm-out our customer’s projects to organizations located outside the US. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the terms of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Morrisania entrepreneur realizes that they probably need a logo, but few start-ups thoroughly understand the pivotal role their logo will play in their becoming successful, or precisely why one logo performs far better than another. A logo has an immediate and lasting impact on the viability of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Morrisania businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not need contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of marking something so that it can be identified, its origin comes from the brand branded onto animals. These days a brand represents basically anything with an objective, regardless if it be profit or government agencies, a brand is an inherent aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s objective is to produce a mental image that the audience can relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the brand names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the beginning of many branding firms you’ll discover that they are often rebranded advertising firms. When someone claims they are in advertising and marketing most people will likely have an idea about what they do. But when a person states “I’m in branding”… it just seems more attractive, perhaps it’s due to the fact that most individuals do not fully understand what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that influence view points. This primarily includes the name, the logo design, the packaging, the colors used but can additionally consist of audio, lighting, texture, signs, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps shape the image of a firm, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some identity designers also develop websites and user interfaces. The crucial duty of a brand identity designer is to develop the visual cues and an emotional tone with the objective of affecting activities, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike produced for a Morrisania coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an old part of the town and really wanted to cast an old-fashioned atmosphere without appearing as boring or low energy. I accomplished the two tasks by developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs designed for Morrisania medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in Morrisania.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Morrisania travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead convey emotional experiences through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Morrisania logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Morrisania logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo realize how important a logo design is for their company so they are much more invested in the result. Every logo design project has it’s allotment of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Morrisania book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a printed book considering that it is in most cases the primary thing a person views in the book shop. For a publisher, it’s the most ideal opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was certainly a winner.

 Morrisania logo design made use of for advertising and marketing and a tag design for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Morrisania, design consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs due to the fact that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design produced for a Morrisania hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related an atmosphere of simplicity and elegance for their new hair studio. I came up with a design which did not go the obvious path of crafting just a stylized orchid but rather crafted a logo design that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they really wanted to forecast to their patrons.

Arabian horse logo design produced for an equine cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design tailored to exemplify the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Cafe, A Morrisania Coffee shop logo style a small dining establishment, layout contains a changed script typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a customized script font which floats above a team of ornate lines as well as dots.

Logo layout for a software designer the design attributes and also iconic Morrisania component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it brands the company it stands for.

Advance logo design created for a Morrisaniaindoor developer, style function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morrisania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Morrisania, the characters for letter V and A in middle of words advanced have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morrisania logo design project was completed for a leadership coach that assists business leaders to become more effective at supervising people, expectations, and productivity.

A Morrisania business logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their secondhand products to other sports enthusiasts.

I created their Morrisania business logo design along with an illustration which grabs the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Morrisania company logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Morrisania area farm it was in reality devised for a products broker, and this logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projected assurance, effectiveness, and opulence.

 Morrisania Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous Morrisania sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Electrical sign design for Morrisania restaurnat designed by Morrisania Sign Business
Morrisania logo design and brand identity design for Morrisania retailers
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,

Logo designed by ImageCo, Morrisania, New York, NY,

Logo designed by ImageCo, Morrisania, New York, NY,

Logo designed by ImageCo, Morrisania, New York, NY,

Logo designed by ImageCo, Morrisania, New York, NY,

Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,
Logo designed by ImageCo, Morrisania, New York, NY,