Mott Haven Logo Design

Every new Mott Haven company understands that they need a logo, however few entrepreneurs fully realize the pivotal role their logo will make in their becoming successful, or precisely why one logo design performs better than another. A logo has an instant and long-term effect on the success of a company, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Mott Haven companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a Mott Haven coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old part of the city and really wanted to visualize a vintage atmosphere without coming across as uninteresting or low energy. I accomplished each of the tasks by creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs made for Mott Haven clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo design with a jumping green frog created for a household fun center in Mott Haven.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Mott Haven traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Mott Haven logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Mott Haven logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with people that they don’t even know so as to get honest opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their logo understand how crucial a logo design is for their organization so they are way more vested in the final result. Every logo project has it’s portion of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Mott Haven book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most crucial part of a printed book considering that it is often the primary thing a person sees in the book shop. For a publishing company, it’s the opportunity they will likely ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was certainly a success.

 Mott Haven logo style made use of for marketing as well as a tag style for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be antique cases. For this brand concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Mott Haven, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo jobs because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a feeling of calmness and elegance for their new hair studio. I created a concept which did not go the obvious path of creating just a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is generally the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to project to their patrons.

Arabian steed logo style produced for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design fashioned to display the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a customized script typeface which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a modified script typeface which hovers over a group of elaborate lines as well as dots.

Logo style for a software developer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the symbolism supporting a company logo is just as important as how it brands the business it stands for.

Evolve logo style created for a Mott Haven indoor developer, design function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mott Haven interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mott Haven logo design assignment was undertaken for a leadership guide that helps business professionals to become more efficient at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand items to other sports enthusiasts. I tailored their Mott Haven logo design dsign along with an image which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Mott Haven area farm it was really designed for a commodities broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects self-assurance, success, and luxury.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.