Mount Vernon, New York Logo Design

Each and every new Mount Vernon business professional realizes that they require a logo, yet few new business owners fully grasp the key role their organization’s logo can make in their success, or exactly why one logo functions more effectively than another. A company logo has an instant and lasting influence on the growth of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Mount Vernon, New York companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in merely a look.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bike created for a Mount Vernon, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of town and really wanted to project a retro atmosphere without coming across as monotonous or low energy. I achieved the two jobs by means of developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Mount Vernon, New York medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, especially the branch of medicine that works with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more memorable.

logo layout with a leaping environment-friendly frog developed for a family fun center in Mount Vernon, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Mount Vernon, New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Vernon logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Mount Vernon logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with people that they don’t actually know so as to get objective viewpoints on the benefit of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo recognize how important a logo is for their company so they are much more invested in the end result. Every logo job has it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Mount Vernon, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a printed book due to the fact that it is often the very first thing a person sees in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a winner.

 Mount Vernon logo style made use of for advertising and marketing and also a label design for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Mount Vernon, New York, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style created for a hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a sense of ease and elegance for their new hair salon. I created a concept which did not go the obvious direction of designing merely a stylized orchid but alternatively designed a logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Coffee shop logo style a tiny dining establishment, style consists of a customized manuscript font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a changed script font style which hovers above a group of ornate lines as well as dots.

Logo design for a software application developer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a business logo is equally as important as how it brands the company it stands for.

Evolve logo layout produced for a Mount Vernon, New York interior designer, layout function a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Vernon, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mount Vernon, New York logo design project was carried out for a leadership specialist that enables business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned goods to other sports enthusiasts. I tailored their Mount Vernon business logo dsign utilizing a graphic which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Mount Vernon, New York regional farm it was really developed for a commodities broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projects self-confidence, financial success, and affluence.

 Mount Vernon Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for ostensibly facing arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the 1st shot.

Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to develop a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.