Mount Vernon Logo Design

Every new Mount Vernon company realizes that they are in need of a logo, however few new business owners entirely grasp the vital role their logo design will take in their becoming successful, or exactly why one logo design functions better than another. A logo design has a critical and long-term effect on the success of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Mount Vernon companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Mount Vernon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old section of the area and wished to project a vintage vibe without coming across as uninteresting or low energy. I accomplished each of the tasks via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs developed for Mount Vernon medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and much more memorable.

logo style with a jumping environment-friendly frog developed for a household fun center in Mount Vernon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - made for Mount Vernon travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather project emotional experiences through the photos they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Vernon logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Mount Vernon logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased opinions on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo comprehend how important a logo is for their organization so they are way more vested in the result. Every logo job possesses it’s share of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Mount Vernon book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most important part of a published book because it is usually the primary thing a person views in the book shop. Regarding a publishing company, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was certainly a success.

 Mount Vernon logo layout utilized for marketing and also a tag layout for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Mount Vernon, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a spirit of calmness and class for their new hair studio. I created a concept which did not go the obvious path of crafting simply a stylized orchid but instead created a logo which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style created for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept styled to symbolize the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Coffee shop logo design a small dining establishment, layout contains a modified script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a modified manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo layout for a software application developer the layout attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the business it stands for.

Progress logo design produced for a Mount Vernon indoor developer, style function a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Vernon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mount Vernon logo design project was done for a leadership consultant that enables business professionals to become more efficient at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to market their previously owned items to other sports enthusiasts. I created their Mount Vernon logo dsign along with an image that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Mount Vernon area farm it was in reality designed for an investments broker, and this company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projects confidence, effectiveness, and luxury.
Logo created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.