Acute Care 360 ImageCo, New City, New York, NY,

ImageCo, New City, New York, NY,

Evolv Design logo designed by ImageCo, New City, New York, NY,

Red Panda Publishers logo designed by ImageCo, New City, New York, NY,

New City, New York, NY,

ImageCo, New City, New York, NY,
ImageCo, New City, New York, NY,

Mid Valley Pathology logo designed by ImageCo, New City, New York, NY,

FSA OK logo designed by ImageCo, New City, New York, NY,

Emerald Heights logo designed by ImageCo, New City, New York, NY,

Club Sapphire logo designed by ImageCo, New City, New York, NY,

Downtown Dogs logo designed by ImageCo, New City, New York, NY,

School board logo designed by ImageCo, New City, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, New City, New York, NY,

Stoney Forensic logo designed by ImageCo, New City, New York, NY,

Smart kernels logo designed by ImageCo, New City, New York, NY,

TIPS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they can not refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be judged by the quality of their design work, if the work in their design portfolio does not feature real life samples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

New City LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs grow notable brand identities. We have done brand identity design work for mechanics, schools, heart surgeons, wedding singers, coffee roasters, retail stores, and virtually every other kind of business concern you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be utilized as an electric sign. As a result of our sign first strategy our designs can, and have been employed in everything from garment labels to billboards. Our sign first technique insures that our logo designs are just as effective whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform ourselves. Irrespective of the type of design project we take on, logo design, website design, trade show banners, or electric sign, we do not, and never will farm out our customer’s projects to agencies located outside the USA. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and imposes the conditions of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new New City organization realizes that they probably need a logo, however few start ups entirely comprehend the essential role their logo design can perform in their success, or the reason that one logo performs more effectively than another. A logo has an immediate and lasting impact on the growth of a company, choose the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help New City companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the process of marking something to ensure that it can be identified, its foundation comes from the mark branded onto animals. Nowadays a brand represents virtually anything with a motive, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to create an image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone states the brand names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of many branding agencies you’ll find that they are quite often re-branded advertising agencies. When somebody says they are in advertising the majority of people will likely have a preconceived notion about what they do. But when someone states “I am in branding”… it simply sounds more impressive, probably it’s since the majority of people don’t recognize what it indicates to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that influence perceptions. This mainly includes the name, the logo design, the packaging, the different colors utilized but can also consist of sound, illumination, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps form the perception of a company, a product or a business organization. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, as well as sales brochures. Some identity designers also design websites and also software interfaces. The essential duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, end results as well as assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bike created for a New City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older section of town and really wanted to visualize a nostalgic atmosphere without appearing as monotonous or low energy. I achieved each of the tasks by creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs created for New City medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the field of medicine that works with the clinical evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and much more memorable.

logo style with a jumping green frog created for a household fun center in New City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - designed for New City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New City logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 New City logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo recognize how vital a logo is for their business so they are much more invested in the result. Every logo job has it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for New City publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 New City logo layout used for advertising and marketing and also a label design for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in New City, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo layout created for a New City hair layout workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected a feeling of contentment and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but rather designed a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they wanted to project to their customers.

Arabian horse logo design produced for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design customized to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Cafe, A New City restaurant logo layout a tiny restaurant, design consists of a customized script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout includes a modified script typeface which hovers over a team of elaborate lines and dots.

Logo style for a software application developer the design attributes and famous New City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the significance behind a logo design is just as important as how it brands the enterprise it represents.

Evolve logo style produced for a New Cityindoor designer, layout attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in New City, the personalities for letter V as well as A in center of words progressed have actually been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New City logo design job was performed for a management advisor that helps business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A New City business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned equipment to other sports enthusiasts.

I designed their New City business logo design using a graphic that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this New City company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an New City regional farm it was in reality designed for an investments broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projected self-assurance, effectiveness, and luxury.

 New City Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st try.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a well-known New City sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Electrical sign design for New City restaurnat designed by New City Sign Company
New City logo design and brand identity design for New City businesses
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,

Logo designed by ImageCo, New City, New York, NY,

Logo designed by ImageCo, New City, New York, NY,

Logo designed by ImageCo, New City, New York, NY,

Logo designed by ImageCo, New City, New York, NY,

Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,
Logo designed by ImageCo, New City, New York, NY,