New York City, New York Logo Design

Nearly every new New York City business person understands that they need a logo, but few entrepreneurs fully recognize the key role their logo will perform in their becoming successful, or precisely why one business logo functions better than another. A business logo has an immediate and long term effect on the success of a company, select the right one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help New York City, New York companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be ageless and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike created for a New York City, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old part of the town and wished to impart a vintage atmosphere without coming across as monotonous or low energy. I achieved both jobs through developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria developed for New York City, New York medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and even more memorable.

logo design with a leaping green frog made for a household fun facility in New York City, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for New York City, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the images they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New York City logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 New York City logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get honest point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo is for their organization so they are way more invested in the final result. Every logo project has it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for New York City, New York publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most critical part of a printed book since it is usually the initial thing a person sees in the book shop. With regard to a publishing company, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.

 New York City logo design used for advertising as well as a label layout for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this brand design I strove to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in New York City, New York, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a spirit of relaxation and connection for their new hair studio. I created a concept which did not go the obvious course of making simply a stylized orchid but alternatively delivered a logo design which implied a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to forecast to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype design tailored to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed script typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout consists of a changed script font which floats over a group of elaborate lines and also dots.

Logo design for a software application developer the style functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the significance supporting a logo is just as important as how it serves the company it stands for.

Progress logo style developed for a New York City, New York interior developer, design feature a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New York City, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New York City, New York logo design job was undertaken for a management coach that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their used items to other sports enthusiasts. I tailored their New York City business logo dsign utilizing an illustration that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an New York City, New York area farm it was in reality designed for a commodities broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design an identity that projects self-confidence, success, and luxury.

 New York City Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first shot.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.