Acute Care 360 ImageCo, New York City, New York, NY,

ImageCo, New York City, New York, NY,

Evolv Design logo designed by ImageCo, New York City, New York, NY,

Red Panda Publishers logo designed by ImageCo, New York City, New York, NY,

New York City, New York, NY,

ImageCo, New York City, New York, NY,
ImageCo, New York City, New York, NY,

Mid Valley Pathology logo designed by ImageCo, New York City, New York, NY,

FSA OK logo designed by ImageCo, New York City, New York, NY,

Emerald Heights logo designed by ImageCo, New York City, New York, NY,

Club Sapphire logo designed by ImageCo, New York City, New York, NY,

Downtown Dogs logo designed by ImageCo, New York City, New York, NY,

School board logo designed by ImageCo, New York City, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, New York City, New York, NY,

Stoney Forensic logo designed by ImageCo, New York City, New York, NY,

Smart kernels logo designed by ImageCo, New York City, New York, NY,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t feature real life samples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

New York City LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate notable brands. We have undertaken brand identity design work for builders, schools, heart surgeons, wedding singers, diners, retailers, and practically every other kind of business concern you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first approach ensures that our logo designs are equally successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and always remembered regardless of scale or use.

American Made ★ Design

Something which truly sets ImageCo apart from other design firms that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we perform in-house. Irrespective of the kind of design project we undertake, business logo, web page, trade show display, or retail sign, we do not, and never will farm-out our customer’s work to organizations based outside the US. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and determines the terms of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new New York City business knows they need a logo, yet few start-ups fully understand the pivotal role their organization’s logo can perform in their success, or exactly why one business logo works far better than another. A business logo has an instant and long-term influence on the viability of a business, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help New York City companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a look.
  2. Scalability: from label to store signs a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo design must be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the act of marking something so that it can be recognized, its genesis comes from the brand burned onto animals. Nowadays a brand signifies pretty much anything with an objective, regardless of whether it be earnings or government agencies, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s objective is to create a mental image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone says the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the origin of a lot of branding firms you’ll discover that they are often rebranded marketing and advertising companies. When somebody says they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, and also brochures. Some identity designers also develop sites and software interfaces. The necessary role of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting actions, end results as well as perceptions.

Featured logos & signs

Retro logo design of a bike created for a New York City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older part of the town and hoped to project a vintage tone without appearing as monotonous or low energy. I achieved both tasks by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs developed for New York City clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the field of healthcare that works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog created for a family enjoyable center in New York City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for New York City traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New York City logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 New York City logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo recognize how essential a logo design is for their organization so they are way more vested in the end result. Every logo job has it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for New York City publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a printed book due to the fact that it is usually the initial thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a victory.

 New York City logo layout made use of for advertising and also a label layout for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be older cases. For this brand concept I tried to come up with a logo that had a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in New York City, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design produced for a New York City hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a sense of tranquility and elegance for their new hair studio. I created a design that didn’t go the obvious path of designing merely a stylized orchid but rather crafted a company logo which implied a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their customers.

Arabian equine logo layout created for an equine cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design customized to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the most easily recognizable horse breeds in the whole world.

Las Cafe, A New York City restaurant logo design a little dining establishment, style includes a modified script font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a modified script font which floats over a team of ornate lines as well as dots.

Logo design for a software application designer the style features as well as famous New York City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the substance supporting a business logo is just as important as how it serves the enterprise it stands for.

Evolve logo style produced for a New York Cityinterior designer, design attribute a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New York City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in New York City, the personalities for letter V and A in center of the word advanced have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New York City logo design assignment was performed for a management specialist that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A New York City business logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned equipment to other sports enthusiasts.

I created their New York City logo design with a graphic which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this New York City company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an New York City regional farm it was really designed for a products broker, and this brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a image that projects self-assurance, effectiveness, and opulence.

 New York City Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first try.

Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a renowned New York City sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Electrical sign design for New York City restaurnat designed by New York City Sign Company
New York City logo design and brand identity design for New York City businesses
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,

Logo designed by ImageCo, New York City, New York, NY,

Logo designed by ImageCo, New York City, New York, NY,

Logo designed by ImageCo, New York City, New York, NY,

Logo designed by ImageCo, New York City, New York, NY,

Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,
Logo designed by ImageCo, New York City, New York, NY,