North Massapequa Logo Design

Virtually every new North Massapequa venture knows they need a logo, yet few new business owners thoroughly understand the key role their company logo will make in their success, or why one logo works more effectively than another. A logo design has an instant and long-term influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help North Massapequa companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle created for a North Massapequa coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older part of the area and wanted to visualize a retro feel without coming across as uninteresting or low energy. I fulfilled each of the tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as germs designed for North Massapequa medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine which works with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more meaningful.

logo design with a leaping green frog made for a family members enjoyable facility in North Massapequa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for North Massapequa traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Massapequa logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 North Massapequa logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their logo design recognize how essential a logo is for their business so they are way more vested in the end result. Every logo design job has it’s portion of difficulties, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for North Massapequa publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most necessary part of a published book since it is ordinarily the very first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was certainly a winner.

 North Massapequa logo style used for advertising and marketing and also a label design for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in North Massapequa, layout include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects because it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed an atmosphere of simplicity and connection for their new hair salon. I created a concept that didn’t go the obvious route of creating just a stylized orchid but rather designed a logo design which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout created for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design styled to symbolize the unique physical traits of the Arabian kind of horses. With a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the whole world.

Las Cafe logo layout a small restaurant, style contains a modified manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a changed script font style which floats above a group of elaborate lines as well as dots.

Logo design for a software designer the design attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the enterprise it represents.

Progress logo design created for a North Massapequa interior designer, layout function a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Massapequa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Massapequa logo design project was carried out for a management guide that helps business leaders to develop into more successful at managing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned items to other sports enthusiasts. I tailored their North Massapequa business logo dsign utilizing a graphic that seizes the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an North Massapequa regional farm it was in reality designed for a commodities broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projects self-confidence, success, and affluence.
Logo design created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.