Acute Care 360 ImageCo, North Tonawanda, New York, NY,

ImageCo, North Tonawanda, New York, NY,

Evolv Design logo designed by ImageCo, North Tonawanda, New York, NY,

Red Panda Publishers logo designed by ImageCo, North Tonawanda, New York, NY,

North Tonawanda, New York, NY,

ImageCo, North Tonawanda, New York, NY,
ImageCo, North Tonawanda, New York, NY,

Mid Valley Pathology logo designed by ImageCo, North Tonawanda, New York, NY,

FSA OK logo designed by ImageCo, North Tonawanda, New York, NY,

Emerald Heights logo designed by ImageCo, North Tonawanda, New York, NY,

Club Sapphire logo designed by ImageCo, North Tonawanda, New York, NY,

Downtown Dogs logo designed by ImageCo, North Tonawanda, New York, NY,

School board logo designed by ImageCo, North Tonawanda, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, North Tonawanda, New York, NY,

Stoney Forensic logo designed by ImageCo, North Tonawanda, New York, NY,

Smart kernels logo designed by ImageCo, North Tonawanda, New York, NY,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they can’t refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their portfolio does not feature real life samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

North Tonawanda LOGO DESIGN​

For over two decades ImageCo has been helping business owners grow notable brand identities. We have done brand identity design work for farmers, educational institutions, heart surgeons, party planners, cafes, retailers, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. Because of our sign first technique our brand identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are just as reliable whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and remembered no matter of size or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design firms that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do ourselves. Irrespective of the kind of design project we accept, logo, web page, trade show display, or commercial sign, we do not, and never will job-out our customer’s work to 3rd parties located outside the USA. When you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new North Tonawanda company understands that they probably need a logo, but few new business owners thoroughly realize the essential role their business logo can play in their financial success, or exactly why one logo design works more effectively than another. A business logo has a critical and long term effect on the growth of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help North Tonawanda companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from label to posters a scalable business logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the process of marking something so that it can be recognized, its foundation originates from the mark branded onto livestock. These days a brand represents virtually anything with an intention, whether it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to create an image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the beginning of most branding companies you’ll find that they are often rebranded marketing companies. When somebody says they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. But when somebody states “I’m in branding”… it simply sounds much more attractive, probably it’s due to the fact that the majority of people do not understand what it suggests to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that affect view points. This mainly consists of the name, the logo, the product packaging, the different colors utilized but can also consist of audio, illumination, texture, signage, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps form the public image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and also brochures. Some visual designers also design sites and software interfaces. The important role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing activities, outcomes and perceptions.

select logos & signs

Retro logo design of a bicycle created for a North Tonawanda coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older part of the city and really wanted to cast a vintage feel without appearing as stodgy or low energy. I fulfilled both of these jobs via developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria designed for North Tonawanda medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the field of healthcare which deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and even more meaningful.

logo style with a leaping green frog developed for a household fun facility in North Tonawanda.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - designed for North Tonawanda travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Tonawanda logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 North Tonawanda logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo realize how important a logo design is for their business so they are way more vested in the end result. Every logo job possesses it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for North Tonawanda book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most essential part of a published book due to the fact that it is usually the initial thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was surely a victory.

 North Tonawanda logo layout used for advertising and marketing as well as a tag layout for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be older cases. For this brand design I sought to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in North Tonawanda, design include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a North Tonawanda hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected an atmosphere of peace and connection for their new hair salon. I created a concept that didn’t go the obvious path of making just a stylized orchid but instead created a company logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian equine logo design created for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design fashioned to symbolize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe, A North Tonawanda restaurant logo style a tiny dining establishment, design includes a changed manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a modified manuscript font which hovers over a team of ornate lines and also dots.

Logo design for a software program designer the style features and also legendary North Tonawanda component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it serves the organization it represents.

Evolve logo style created for a North Tonawandaindoor developer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Tonawanda interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in North Tonawanda, the characters for letter V as well as A in middle of words progressed have been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Tonawanda logo design job was done for a leadership consultant that enables business professionals to develop into more successful at supervising people, expectations, and profitability.

A North Tonawanda business logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their previously owned products to other sports enthusiasts.

I designed their North Tonawanda business logo design utilizing an image that grabs the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this North Tonawanda company logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an North Tonawanda regional farm it was really developed for a commodities broker, and this creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects trust, success, and prosperity.

 North Tonawanda Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for ostensibly encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first shot.

Logo design designed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular North Tonawanda sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Electrical sign design for North Tonawanda restaurnat designed by North Tonawanda Sign Company
North Tonawanda logo design and brand identity design for North Tonawanda retailers
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,

Logo designed by ImageCo, North Tonawanda, New York, NY,

Logo designed by ImageCo, North Tonawanda, New York, NY,

Logo designed by ImageCo, North Tonawanda, New York, NY,

Logo designed by ImageCo, North Tonawanda, New York, NY,

Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,
Logo designed by ImageCo, North Tonawanda, New York, NY,