North Tonawanda Logo Design

Virtually every new North Tonawanda business understands that they require a logo, however few entrepreneurs thoroughly realize the key role their organization logo will make in their becoming successful, or the reason that one logo design performs better than another. A business logo has an instant and sustaining influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help North Tonawanda companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike produced for a North Tonawanda coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an older part of town and really wanted to project a vintage feel without coming across as monotonous or low energy. I achieved each of the jobs by developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs created for North Tonawanda medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more unforgettable.

logo layout with a jumping green frog made for a family enjoyable center in North Tonawanda.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and also a tree - designed for North Tonawanda traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  North Tonawanda logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 North Tonawanda logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get honest opinions on the merit of a design. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo comprehend how important a logo design is for their business so they are way more vested in the result. Every logo design job has it’s portion of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for North Tonawanda publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a printed book given that it is often the initial thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a victory.

 North Tonawanda logo design used for advertising and marketing and also a label style for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this business logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in North Tonawanda, style include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a feeling of relaxation and connection for their new hair salon. I came up with a concept which did not go the obvious path of making simply a stylized orchid but instead created a business logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to project to their clients.

Arabian horse logo layout created for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept fashioned to embody the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail carriage, the Arabian is one of the most quite easily recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny restaurant, design contains a changed script font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design contains a customized script font style which floats above a group of elaborate lines as well as dots.

Logo style for a software programmer the design attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the symbolism supporting a company logo is just as important as how it brands the enterprise it stands for.

Advance logo style produced for a North Tonawanda indoor designer, design feature a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Tonawanda interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Tonawanda logo design assignment was done for a management consultant that aids business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I designed their North Tonawanda logo dsign using a graphic which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an North Tonawanda area farm it was actually created for a products broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projected self-assurance, success, and prosperity.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.