Oceanside Logo Design

Each and every new Oceanside company knows they are in need of a logo, however few entrepreneurs fully understand the vital role their logo will take in their becoming successful, or precisely why one logo performs far better than another. A company logo has an immediate and lasting impact on the growth of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Oceanside companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Oceanside coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of the community and really wanted to visualize a vintage atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks by means of creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria created for Oceanside clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, especially the branch of medicine that deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and more memorable.

logo style with a jumping environment-friendly frog created for a family members enjoyable facility in Oceanside.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - designed for Oceanside travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Oceanside logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Oceanside logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how important a logo is for their company so they are much more invested in the final result. Every logo design job possesses it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Oceanside publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most important part of a printed book because it is often the initial thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the things people tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Oceanside logo layout utilized for advertising and a label style for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Oceanside, style consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a spirit of relaxation and class for their new hair studio. I came up with a design which didn’t go the obvious direction of crafting simply a stylized orchid but rather created a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they wanted to forecast to their clients.

Arabian equine logo style produced for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head form and very high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo design a small dining establishment, design consists of a modified manuscript font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a modified script font style which floats above a team of elaborate lines and dots.

Logo style for a software application programmer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it serves the organization it stands for.

Evolve logo style created for a Oceanside indoor designer, design feature a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oceanside interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Oceanside logo design job was carried out for a leadership expert that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned items to other sports enthusiasts. I created their Oceanside logo design dsign with a graphic which pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Oceanside regional farm it was in reality designed for an investments broker, and this logo design was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projected confidence, success, and opulence.
Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.