Oswego Logo Design

Every new Oswego company knows they need a logo, but few entrepreneurs entirely comprehend the crucial role their business logo will take in their becoming successful, or exactly why one logo design works more effectively than another. A logo has a critical and long-term effect on the prosperity of a company, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Oswego companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike developed for a Oswego coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the town and really wanted to visualize a nostalgic vibe without coming across as boring or low energy. I achieved both of these tasks by means of developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and also germs designed for Oswego clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog developed for a family members enjoyable facility in Oswego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - made for Oswego traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead project emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Oswego logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Oswego logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial opinions on the benefit of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo understand how vital a logo design is for their business so they are much more invested in the end result. Every logo job has it’s share of hurdles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Oswego book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most important part of a published book given that it is usually the very first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a victory.

 Oswego logo design used for advertising and also a label style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Oswego, layout consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a spirit of serenity and connection for their new hair studio. I created a design that did not go the obvious direction of designing just a stylized orchid but rather delivered a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they really wanted to forecast to their patrons.

Arabian horse logo layout created for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design styled to exemplify the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail carriage, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Coffee shop logo design a little dining establishment, design consists of a changed script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a changed manuscript font which floats over a group of ornate lines and also dots.

Logo style for a software program programmer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the meaning supporting a logo design is equally as important as how it brands the business it stands for.

Advance logo layout produced for a Oswego interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oswego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oswego logo design assignment was undertaken for a leadership advisor that helps business professionals to develop into more effective at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their used equipment to other sports enthusiasts. I tailored their Oswego logo dsign along with an image that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Oswego regional farm it was in reality designed for a products broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projected confidence, effectiveness, and wealth.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.