Acute Care 360 ImageCo, Ozone Park, New York, NY,

ImageCo, Ozone Park, New York, NY,

Evolv Design logo designed by ImageCo, Ozone Park, New York, NY,

Red Panda Publishers logo designed by ImageCo, Ozone Park, New York, NY,

Ozone Park, New York, NY,

ImageCo, Ozone Park, New York, NY,

ImageCo, Ozone Park, New York, NY,
Mid Valley Pathology logo designed by ImageCo, Ozone Park, New York, NY,

FSA OK logo designed by ImageCo, Ozone Park, New York, NY,

Emerald Heights logo designed by ImageCo, Ozone Park, New York, NY,

Club Sapphire logo designed by ImageCo, Ozone Park, New York, NY,

Downtown Dogs logo designed by ImageCo, Ozone Park, New York, NY,

WSBA logo designed by ImageCo, Ozone Park, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Ozone Park, New York, NY,

Stoney Forensic logo designed by ImageCo, Ozone Park, New York, NY,

Smart kernels logo designed by ImageCo, Ozone Park, New York, NY,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a custom logo design that is both unforgettable and tells the story about who you are or what you actually do is a significant task. The challenge is to create a design which is simple enough to be understood at a glimpse and conveys enough relevant information that it can communicate who you are. But no logo design can totally tell your story or explain your business, and moving down that path frequently makes for a logo design that performs neither. Although, in skillful hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and hitting that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over 20 years I ‘ve been creating unforgettable logos and brand identity designs which tell stories and resonate with viewers. But don’t take my word for it, check out my brand portfolio and discover for yourself. I do not claim to be the best brand identity designer in the world, but, I do know what I’m doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by people operating in the branding sector, that one has to question why so many people in branding companies dislike logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that make a brand that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and forgettable.

Without a logo, an organization’s brand is really nothing more than a fading memory because customers would have virtually nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s also much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of an organization’s brand image. A logo serves as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once laid it will be the reference point for every stone that comes after it. A logo functions in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference point that helps guide a brand as it develops.

ImageCo is a visual branding business and our goal is to help our clients lay that cornerstone and set that anchor. We help companies look established, more polished, and more knowledgeable. This helps ensure that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Ozone Park LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brands. We’ve done branding work for mechanics, colleges, diamond miners, wedding singers, diners, retailers, and virtually every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. As a result of our sign first method our logo designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered no matter of size or application.

American Made ★ Design

Something which seriously sets ImageCo apart from other design companies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. No matter the type of design project we take on, business logo, business website, trade show exhibit, or retail sign, we do not, and never will contract out our customer’s work to companies located outside the US. When you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Ozone Park company realizes that they require a logo, yet few start-ups thoroughly understand the pivotal role their logo can play in their success, or precisely why one business logo performs better than another. A logo has an instant and lasting influence on the financial success of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Ozone Park businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from label to retail signs a scalable business logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the act of denoting something to make sure that it can be identified, its origin comes from the brand burned onto animals. Today a brand signifies basically anything with an objective, whether it be revenue or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to develop a mental image that the audience can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the brand names Porsche or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals buy those brands. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of many branding firms you’ll discover that they are quite often re-branded marketing companies. When somebody claims they are in marketing most individuals will likely have an idea about what they do. Yet when a person claims “I’m in branding”… it simply seems more impressive, probably it’s due to the fact that most individuals do not know what it indicates to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that influence view points. This primarily consists of the name, the logo design, the packaging, the different colors used yet can additionally consist of audio, lights, texture, signs, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the image of a firm, a product or a business. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as sales brochures. Some visual designers also design web sites and also software interfaces. The important role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing activities, results as well as understandings.

Featured signs/logos

Retro logo style of a bicycle created for a Ozone Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old part of the area and wished to cast a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs by developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs created for Ozone Park medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the field of medicine which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and more unforgettable.

logo style with a leaping environment-friendly frog designed for a household fun center in Ozone Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Ozone Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Ozone Park logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Ozone Park logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get objective judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design recognize how crucial a logo is for their company so they are much more vested in the outcome. Every logo design job has it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Ozone Park book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most critical part of a printed book due to the fact that it is ordinarily the first thing a person sees in the book shop. For a publisher, it’s the most ideal opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences 1 of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was certainly a winner.

 Ozone Park logo design made use of for marketing and also a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Ozone Park, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo style created for a Ozone Park hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of tranquility and elegance for their new hair studio. I created a concept which did not go the obvious direction of designing merely a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they wanted to project to their customers.

Arabian equine logo style produced for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With a different head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe, A Ozone Park Coffee shop logo design a small dining establishment, style contains a modified manuscript font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design contains a changed manuscript typeface which floats above a team of luxuriant lines and dots.

Logo design for a software application designer the layout functions and iconic Ozone Park component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the organization it stands for.

Develop logo style created for a Ozone Parkinterior designer, design feature a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ozone Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Ozone Park, the characters for letter V and A in center of the word progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ozone Park logo design project was done for a leadership specialist that aids business leaders to develop into more successful at managing people, expectations, and profitability.

A Ozone Park business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell their used products to other sports enthusiasts.

I tailored their Ozone Park business logo design with a graphic that grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Ozone Park company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Ozone Park area farm it was in reality developed for a commodities broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a image that projected trust, financial success, and opulence.

 Ozone Park Logo design for a nonprofit, Turning Point Solutions - the logo design feature for externally facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first try.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous Ozone Park sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.