Parkchester Logo Design

Each and every new Parkchester business understands that they need a logo, yet few new business owners fully understand the vital role their business logo can make in their success, or precisely why one business logo functions far better than another. A logo design has an instant and lasting impact on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Parkchester companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike produced for a Parkchester coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old section of the city and wanted to project a nostalgic atmosphere without appearing as boring or low energy. I accomplished both of these jobs via developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and bacteria developed for Parkchester medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a family fun center in Parkchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Parkchester travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the images they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Parkchester logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Parkchester logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced viewpoints on the value of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how vital a logo design is for their business so they are much more vested in the result. Every logo design project has it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Parkchester publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most crucial part of a printed book considering that it is usually the very first thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was certainly a success.

 Parkchester logo layout utilized for advertising and a tag design for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Parkchester, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a spirit of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious course of creating just a stylized orchid but rather delivered a business logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they really wanted to project to their patrons.

Arabian steed logo design produced for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo concept fashioned to illustrate the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the whole world.

Las Coffee shop logo style a tiny restaurant, style consists of a changed manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a customized manuscript font which floats over a team of luxuriant lines and dots.

Logo layout for a software programmer the design features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it brands the enterprise it stands for.

Advance logo layout produced for a Parkchester interior designer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Parkchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Parkchester logo design project was carried out for a leadership guide that enables business professionals to become more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand products to other sports enthusiasts. I designed their Parkchester logo dsign along with an illustration that garners the interest of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Parkchester regional farm it was in reality devised for a products broker, and this particular company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-assurance, success, and prosperity.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.