Plainview Logo Design

Nearly every new Plainview company knows they need a logo, however few entrepreneurs entirely understand the pivotal role their organization logo can perform in their financial success, or the reason that one logo design performs more effectively than another. A logo has an instant and long-term effect on the financial success of a business, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Plainview companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle created for a Plainview coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of the town and wished to project a vintage tone without appearing as stodgy or low energy. I fulfilled both of these jobs by developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and germs created for Plainview clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and more unforgettable.

logo style with a leaping green frog designed for a household fun center in Plainview.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Plainview travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Plainview logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Plainview logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the merit of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how vital a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s portion of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Plainview book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most essential part of a printed book considering that it is often the very first thing a person sees in the book shop. For a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was definitely a winner.

 Plainview logo style used for advertising as well as a label layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Plainview, style consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a spirit of tranquility and connection for their new hair studio. I came up with a design that did not go the obvious path of designing just a stylized orchid but rather designed a business logo which implied a flower in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to forecast to their patrons.

Arabian horse logo layout produced for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept tailored to epitomize the unique physical traits of the Arabian type of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe logo style a tiny restaurant, layout consists of a customized manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a modified script typeface which hovers over a team of luxuriant lines and dots.

Logo style for a software programmer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the substance supporting a logo is equally as important as how it serves the business it represents.

Evolve logo style created for a Plainview interior developer, design attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plainview interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Plainview logo design assignment was done for a management guide that enables business leaders to become more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Plainview logo dsign utilizing an illustration that grabs the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Plainview area farm it was in reality created for a commodities broker, and this particular creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projects assurance, financial success, and opulence.
Logo created for using a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.