Plattsburgh Logo Design

Every new Plattsburgh venture knows they need a logo, yet few entrepreneurs entirely grasp the vital role their business logo can take in their becoming successful, or precisely why one logo performs better than another. A logo has an instant and long term effect on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Plattsburgh businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike produced for a Plattsburgh coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old section of the area and really wanted to cast an old-fashioned atmosphere without coming across as monotonous or low energy. I fulfilled each of the tasks by means of developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and also germs made for Plattsburgh medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the branch of medicine which deals with the laboratory examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more unforgettable.

logo layout with a jumping green frog developed for a family members fun facility in Plattsburgh.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - designed for Plattsburgh travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Plattsburgh logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Plattsburgh logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire an expert to create their logo design understand how vital a logo is for their business so they are way more vested in the final result. Every logo design project has it’s allotment of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Plattsburgh publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most crucial part of a printed book considering that it is often the primary thing a person sees in the book shop. For a publisher, it’s the most ideal opportunity that they will ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a winner.

 Plattsburgh logo style used for marketing as well as a label style for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Plattsburgh, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a feeling of ease and class for their new hair salon. I came up with a concept which did not go the obvious course of crafting simply a stylized orchid but rather crafted a logo which implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to forecast to their customers.

Arabian steed logo layout developed for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design styled to manifest the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe logo design a small dining establishment, layout consists of a modified manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a customized script font style which hovers over a group of elaborate lines and dots.

Logo style for a software program designer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the organization it represents.

Evolve logo style created for a Plattsburgh indoor developer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plattsburgh interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Plattsburgh logo design assignment was performed for a management consultant that assists business professionals to develop into more effective at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Plattsburgh business logo dsign with an image that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Plattsburgh regional farm it was really created for a products broker, and this brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected confidence, financial success, and affluence.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.