Acute Care 360 ImageCo, Plattsburgh, New York, NY,

ImageCo, Plattsburgh, New York, NY,

Evolv Design logo designed by ImageCo, Plattsburgh, New York, NY,

Red Panda Publishers logo designed by ImageCo, Plattsburgh, New York, NY,

Plattsburgh, New York, NY,

ImageCo, Plattsburgh, New York, NY,
ImageCo, Plattsburgh, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Plattsburgh, New York, NY,

FSA OK logo designed by ImageCo, Plattsburgh, New York, NY,

Emerald Heights logo designed by ImageCo, Plattsburgh, New York, NY,

Club Sapphire logo designed by ImageCo, Plattsburgh, New York, NY,

Downtown Dogs logo designed by ImageCo, Plattsburgh, New York, NY,

School board logo designed by ImageCo, Plattsburgh, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Plattsburgh, New York, NY,

Stoney Forensic logo designed by ImageCo, Plattsburgh, New York, NY,

Smart kernels logo designed by ImageCo, Plattsburgh, New York, NY,

TIPS FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to remember that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their portfolio, if the work in their portfolio does not feature actual examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Plattsburgh LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish notable brand identities. We’ve undertaken brand identity design work for builders, universities, diamond miners, wedding singers, restaurants, retail stores, and practically every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. Because of our sign first strategy our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of scale or purpose.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we perform ourselves. Regardless of the kind of design project we take on, logo design, website design, trade show display, or electrical sign, we do not, and never will farm out our customer’s projects to agencies based outside the US. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Plattsburgh company realizes that they need a logo, however few start-ups thoroughly comprehend the pivotal role their logo design can play in their financial success, or precisely why one logo design performs more effectively than another. A logo has an instant and lasting influence on the growth of a business, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Plattsburgh businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo must be timeless and will feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark and the process of marking something so that it can be identified, its origin originates from the brand branded onto livestock. Today a brand indicates basically anything with an intention, whether it be revenue or political parties, a brand is an innate aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to produce a mental image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person states the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the origin of a lot of branding companies you’ll find that they are quite often re-branded advertising and marketing firms. When somebody claims they are in advertising lots of people will likely have a preconceived notion about what they do. But when someone states “I am in branding”… it just seems much more attractive, maybe it’s since many people do not understand what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that affect view points. This largely includes the name, the logo, the product packaging, the colors utilized yet can also include audio, lighting, texture, signage, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps shape the perception of a firm, a product or a business. Brand identity designers create logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and sales brochures. Some identity designers also develop web sites and user interfaces. The vital function of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing activities, outcomes as well as assumptions.

select signs/logos

Retro logo layout of a bicycle developed for a Plattsburgh coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the city and hoped to project a nostalgic feel without coming across as monotonous or low energy. I achieved each of the jobs by developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and also germs developed for Plattsburgh medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a family members fun center in Plattsburgh.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - developed for Plattsburgh traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Plattsburgh logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Plattsburgh logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest point of views on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how essential a logo design is for their company so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Plattsburgh book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most necessary part of a printed book due to the fact that it is ordinarily the very first thing a person sees in the book shop. Concerning a publisher, it’s the opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many cases one of the things people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was definitely a success.

 Plattsburgh logo layout made use of for marketing and also a label design for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be older cases. For this logo concept I attempted to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Plattsburgh, style include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design created for a Plattsburgh hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of relaxation and connection for their new hair studio. I came up with a concept which didn’t go the obvious path of crafting just a stylized orchid but alternatively designed a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo design developed for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. With a distinctive head form and higher tail posture, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe, A Plattsburgh restaurant logo layout a little dining establishment, style includes a modified manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed manuscript font style which floats above a team of ornate lines and dots.

Logo style for a software program programmer the style features as well as legendary Plattsburgh component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the business it stands for.

Develop logo layout developed for a Plattsburghinterior designer, style attribute a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plattsburgh interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Plattsburgh, the characters for letter V as well as A in center of words advanced have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Plattsburgh logo design assignment was undertaken for a management consultant that aids business leaders to become more successful at managing people, expectations, and profitability.

A Plattsburgh business logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their used products to other sports enthusiasts.

I tailored their Plattsburgh logo design along with a graphic that grabs the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Plattsburgh company logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Plattsburgh regional farm it was really devised for a commodities broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projected confidence, effectiveness, and wealth.

 Plattsburgh Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for externally dealing with arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st go.

Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned Plattsburgh sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Electrical sign design for Plattsburgh restaurnat designed by Plattsburgh Sign Company
Plattsburgh logo design and brand identity design for Plattsburgh retailers
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,

Logo designed by ImageCo, Plattsburgh, New York, NY,

Logo designed by ImageCo, Plattsburgh, New York, NY,

Logo designed by ImageCo, Plattsburgh, New York, NY,

Logo designed by ImageCo, Plattsburgh, New York, NY,

Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,
Logo designed by ImageCo, Plattsburgh, New York, NY,