Port Richmond Logo Design

Nearly every new Port Richmond organization understands that they require a logo, yet few entrepreneurs entirely grasp the key role their company logo will make in their success, or exactly why one logo functions more effectively than another. A business logo has a critical and lasting effect on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Port Richmond businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Port Richmond coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of the area and wanted to visualize a retro feel without coming across as uninteresting or low energy. I achieved both of these jobs by means of creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide as well as germs created for Port Richmond medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the field of healthcare that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping eco-friendly frog developed for a family enjoyable center in Port Richmond.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Port Richmond traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Port Richmond logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Port Richmond logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family as well as with folks that they don’t actually know so as to get honest point of views on the value of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo design understand how essential a logo design is for their organization so they are much more vested in the end result. Every logo design project has it’s allotment of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Port Richmond publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most crucial part of a printed book considering that it is often the primary thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a victory.

 Port Richmond logo style used for advertising as well as a label layout for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Port Richmond, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects because it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design created for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a sense of ease and elegance for their new hair studio. I created a design which didn’t go the obvious course of creating simply a stylized orchid but instead designed a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to transmit to their clients.

Arabian horse logo style produced for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo design customized to manifest the unique physical traits of the Arabian type of equines. By having an unique head form and high tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the world.

Las Coffee shop logo design a small dining establishment, layout consists of a changed manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style consists of a modified script typeface which floats above a team of ornate lines as well as dots.

Logo design for a software application developer the style features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it serves the company it represents.

Develop logo layout produced for a Port Richmond indoor developer, layout feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Port Richmond interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Port Richmond logo design job was performed for a management coach that assists business professionals to become more efficient at supervising people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned products to other sports enthusiasts. I created their Port Richmond logo design dsign with an image which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Port Richmond regional farm it was really devised for a products broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projected confidence, success, and opulence.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.