Acute Care 360 ImageCo, Poughkeepsie, New York, NY,

ImageCo, Poughkeepsie, New York, NY,

Evolv Design logo designed by ImageCo, Poughkeepsie, New York, NY,

Red Panda Publishers logo designed by ImageCo, Poughkeepsie, New York, NY,

Poughkeepsie, New York, NY,

ImageCo, Poughkeepsie, New York, NY,
ImageCo, Poughkeepsie, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Poughkeepsie, New York, NY,

FSA OK logo designed by ImageCo, Poughkeepsie, New York, NY,

Emerald Heights logo designed by ImageCo, Poughkeepsie, New York, NY,

Club Sapphire logo designed by ImageCo, Poughkeepsie, New York, NY,

Downtown Dogs logo designed by ImageCo, Poughkeepsie, New York, NY,

School board logo designed by ImageCo, Poughkeepsie, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Poughkeepsie, New York, NY,

Stoney Forensic logo designed by ImageCo, Poughkeepsie, New York, NY,

Smart kernels logo designed by ImageCo, Poughkeepsie, New York, NY,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to echo your unique vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Poughkeepsie LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brand identities. We have done branding work for ranchers, universities, diamond miners, party planners, coffee roasters, retail stores, and virtually every other kind of business you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first approach insures that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently identifiable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we perform ourselves. Irrespective of the kind of design project we accept, logo, business website, trade show display, or commercial sign, we do not, and never will farm out our client’s projects to agencies located outside the USA. Whenever you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the terms of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Poughkeepsie organization knows they need a logo, but few start-ups thoroughly grasp the pivotal role their logo can perform in their becoming successful, or exactly why one business logo works better than another. A logo design has an immediate and long-term influence on the growth of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Poughkeepsie businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from label to store signs a scalable business logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of denoting something so that it can be distinguished, its foundation originates from the brand branded onto livestock. Nowadays a brand symbolizes practically anything with an intention, whether it be profit or politics, a brand is an intrinsic aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to develop a mental image that the audience will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone mentions the names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those brands. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of a lot of branding firms you’ll discover that they are often re-branded marketing and advertising firms. When a person states they are in advertising lots of people will likely have an idea about what they do. Yet when somebody claims “I’m in branding”… it just seems more attractive, maybe it’s because most people don’t understand what it means to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that influence perceptions. This primarily consists of the name, the logo design, the product packaging, the colors used but can additionally include audio, lighting, texture, signs, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and also brochures. Some identity designers also build sites and software interfaces. The important role of a brand identity designer is to develop the visual cues and an emotional tone with the objective of affecting actions, outcomes as well as perceptions.

Featured logos & signs

Retro logo style of a bike developed for a Poughkeepsie coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older section of the community and wanted to cast a nostalgic atmosphere without appearing as monotonous or low energy. I fulfilled both of these tasks by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs created for Poughkeepsie medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a family enjoyable center in Poughkeepsie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - designed for Poughkeepsie travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather communicate emotional experiences through the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Poughkeepsie logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Poughkeepsie logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the merit of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their business logo realize how essential a logo design is for their company so they are way more invested in the outcome. Every logo project possesses it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Poughkeepsie book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most vital part of a published book given that it is in most cases the initial thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a winner.

 Poughkeepsie logo layout utilized for advertising as well as a tag style for Vintage Case features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Poughkeepsie, layout include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo style created for a Poughkeepsie hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed a spirit of simplicity and class for their new hair salon. I came up with a design which did not go the obvious route of creating just a stylized orchid but rather created a logo design which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to forecast to their patrons.

Arabian equine logo style developed for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe, A Poughkeepsie restaurant logo design a tiny dining establishment, design contains a customized manuscript font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design consists of a customized script font which hovers over a group of luxuriant lines and also dots.

Logo style for a software program designer the design attributes as well as renowned Poughkeepsie element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the business it represents.

Advance logo layout created for a Poughkeepsieindoor designer, design attribute a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Poughkeepsie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Poughkeepsie, the personalities for letter V and A in middle of words advanced have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Poughkeepsie logo design assignment was carried out for a leadership guide that aids business leaders to become more effective at overseeing people, expectations, and profitability.

A Poughkeepsie business logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned equipment to other sports enthusiasts.

I created their Poughkeepsie logo design along with an image that pulls in the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Poughkeepsie company logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Poughkeepsie area farm it was in reality developed for a commodities broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects self-assurance, financial success, and prosperity.

 Poughkeepsie Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for outwardly facing arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first try.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a famous Poughkeepsie sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to create a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Electrical sign design for Poughkeepsie restaurnat designed by Poughkeepsie Sign Business
Poughkeepsie logo design and brand identity design for Poughkeepsie businesses
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,

Logo designed by ImageCo, Poughkeepsie, New York, NY,

Logo designed by ImageCo, Poughkeepsie, New York, NY,

Logo designed by ImageCo, Poughkeepsie, New York, NY,

Logo designed by ImageCo, Poughkeepsie, New York, NY,

Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,
Logo designed by ImageCo, Poughkeepsie, New York, NY,