Poughkeepsie, New York Logo Design

Every new Poughkeepsie business realizes that they need a logo, but few entrepreneurs thoroughly realize the pivotal role their business logo will make in their becoming successful, or exactly why one business logo works more effectively than another. A logo has an instant and lasting effect on the prosperity of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Poughkeepsie, New York companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Poughkeepsie, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old section of the city and wanted to cast a vintage atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria created for Poughkeepsie, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo design with a leaping environment-friendly frog designed for a household enjoyable center in Poughkeepsie, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - developed for Poughkeepsie, New York travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Poughkeepsie logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Poughkeepsie logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get objective viewpoints on the benefit of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo recognize how essential a logo is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s share of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Poughkeepsie, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most essential part of a printed book due to the fact that it is ordinarily the very first thing a person views in the book shop. Concerning a publisher, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of airline flight and it was certainly a winner.

 Poughkeepsie logo style made use of for marketing and a tag design for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be older cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Poughkeepsie, New York, layout include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried an atmosphere of ease and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but rather crafted a logo design that implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to transmit to their customers.

Arabian equine logo style produced for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype design tailored to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed manuscript font which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design includes a modified manuscript typeface which hovers above a group of ornate lines and dots.

Logo design for a software program designer the design features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the business it stands for.

Evolve logo style created for a Poughkeepsie, New York interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Poughkeepsie, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Poughkeepsie, New York logo design assignment was completed for a leadership guide that aids business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I created their Poughkeepsie logo dsign utilizing an image that pulls in the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Poughkeepsie, New York regional farm it was actually developed for an investments broker, and this particular company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a brand mark that projects assurance, success, and prosperity.

 Poughkeepsie Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for externally facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first try.

Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.