Poughkeepsie, New York Logo Design

Virtually every new Poughkeepsie business professional knows they need a logo, however few entrepreneurs entirely grasp the pivotal role their logo can make in their success, or precisely why one business logo works more effectively than another. A business logo has a critical and long term influence on the financial success of a company, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Poughkeepsie, New York businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike created for a Poughkeepsie, New York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an older part of the town and hoped to project a retro feel without coming across as stodgy or low energy. I fulfilled both tasks by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an ageless business image.

medical logo style with a microscopic lense slide and also bacteria made for Poughkeepsie, New York clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the branch of healthcare that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and more memorable.

logo style with a jumping green frog created for a household enjoyable center in Poughkeepsie, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - designed for Poughkeepsie, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Poughkeepsie logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Poughkeepsie logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how crucial a logo design is for their business so they are way more invested in the outcome. Every logo project possesses it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Poughkeepsie, New York book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most important part of a published book given that it is often the primary thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases 1 of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was definitely a winner.

 Poughkeepsie logo style utilized for advertising and also a label layout for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Poughkeepsie, New York, design include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout created for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a spirit of simplicity and class for their new hair studio. I came up with a design that did not go the obvious path of crafting merely a stylized orchid but rather crafted a company logo which implied an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design created for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype design styled to manifest the unique physical traits of the Arabian pedigree of horses. By having a different head shape and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Cafe logo design a small dining establishment, style consists of a modified manuscript typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software program programmer the layout attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the enterprise it represents.

Advance logo layout developed for a Poughkeepsie, New York indoor designer, layout attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Poughkeepsie, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Poughkeepsie, New York logo design job was completed for a leadership expert that aids business professionals to develop into more successful at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their Poughkeepsie logo dsign with an illustration which captures the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Poughkeepsie, New York area farm it was in reality developed for a products broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projected self-assurance, success, and affluence.

 Poughkeepsie Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.