Acute Care 360 ImageCo, Queensbury, New York, NY,

ImageCo, Queensbury, New York, NY,

Evolv Design logo designed by ImageCo, Queensbury, New York, NY,

Red Panda Publishers logo designed by ImageCo, Queensbury, New York, NY,

Queensbury, New York, NY,

ImageCo, Queensbury, New York, NY,
ImageCo, Queensbury, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Queensbury, New York, NY,

FSA OK logo designed by ImageCo, Queensbury, New York, NY,

Emerald Heights logo designed by ImageCo, Queensbury, New York, NY,

Club Sapphire logo designed by ImageCo, Queensbury, New York, NY,

Downtown Dogs logo designed by ImageCo, Queensbury, New York, NY,

School board logo designed by ImageCo, Queensbury, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Queensbury, New York, NY,

Stoney Forensic logo designed by ImageCo, Queensbury, New York, NY,

Smart kernels logo designed by ImageCo, Queensbury, New York, NY,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to bear in mind that they can not refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to echo your personal vision for your business. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Queensbury LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow notable brand identities. We have performed branding work for ranchers, universities, diamond miners, party planners, coffee roasters, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. As a result of our sign first method our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method insures that our logo designs are equally successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and always remembered no matter of size or use.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design agencies that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we perform in-house. Irrespective of the kind of design project we undertake, logo design, website design, trade show banners, or electric sign, we do not, and never will farm out our customer’s projects to organizations located outside the United States. Whenever you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the conditions of how we do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Queensbury entrepreneur knows they need a logo, but few start-ups thoroughly grasp the pivotal role their logo design will play in their success, or precisely why one logo works far better than another. A logo has an immediate and lasting impact on the prosperity of a business, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Queensbury businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from label to posters a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is a verb as well as a noun, it is an identifying mark and also the process of marking something to ensure that it could be distinguished, its genesis comes from the mark branded onto livestock. These days a brand symbolizes practically anything with an intention, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to create a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person states the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of a lot of branding companies you’ll find that they are frequently rebranded advertising and marketing firms. When somebody says they are in marketing lots of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps form the perception of a company, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some identity designers also design web sites and software interfaces. The important role of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting actions, results and perceptions.

Featured SIGNS & LOGOS

Retro logo design of a bike developed for a Queensbury coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the community and wished to visualize an old-fashioned tone without appearing as monotonous or low energy. I fulfilled the two jobs by means of creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria designed for Queensbury clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the field of medicine which deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and even more memorable.

logo design with a jumping environment-friendly frog developed for a family members fun facility in Queensbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and also a tree - developed for Queensbury traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Queensbury logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Queensbury logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with individuals that they don’t even know so as to get neutral judgements on the merit of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo design is for their company so they are way more vested in the end result. Every logo design project has it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Queensbury book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most essential part of a published book given that it is often the very first thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Queensbury logo design made use of for marketing and also a tag design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Queensbury, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo style created for a Queensbury hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected an atmosphere of ease and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a company logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style produced for a horse ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept tailored to embody the unique physical traits of the Arabian pedigree of horses. By having a different head form and very high tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe, A Queensbury restaurant logo style a little dining establishment, layout includes a modified manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a customized script typeface which hovers over a group of ornate lines and dots.

Logo design for a software programmer the style features and legendary Queensbury element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the significance supporting a company logo is just as important as how it brands the enterprise it represents.

Develop logo style developed for a Queensburyinterior developer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Queensbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Queensbury, the characters for letter V and A in middle of words advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Queensbury logo design job was performed for a management coach that aids business leaders to become more successful at overseeing people, expectations, and productivity.

A Queensbury business logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand items to other sports enthusiasts.

I created their Queensbury business logo design with an image that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Queensbury company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Queensbury area farm it was really created for a products broker, and this trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projected esteem, success, and prosperity.

 Queensbury Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly dealing with arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular Queensbury sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Electrical sign design for Queensbury restaurnat designed by Queensbury Sign Shop
Queensbury logo design and brand identity design for Queensbury businesses
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,

Logo designed by ImageCo, Queensbury, New York, NY,

Logo designed by ImageCo, Queensbury, New York, NY,

Logo designed by ImageCo, Queensbury, New York, NY,

Logo designed by ImageCo, Queensbury, New York, NY,

Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,
Logo designed by ImageCo, Queensbury, New York, NY,