Acute Care 360 ImageCo, Richmond Hill, New York, NY,

ImageCo, Richmond Hill, New York, NY,

Evolv Design logo designed by ImageCo, Richmond Hill, New York, NY,

Red Panda Publishers logo designed by ImageCo, Richmond Hill, New York, NY,

Richmond Hill, New York, NY,

ImageCo, Richmond Hill, New York, NY,

ImageCo, Richmond Hill, New York, NY,
Mid Valley Pathology logo designed by ImageCo, Richmond Hill, New York, NY,

FSA OK logo designed by ImageCo, Richmond Hill, New York, NY,

Emerald Heights logo designed by ImageCo, Richmond Hill, New York, NY,

Club Sapphire logo designed by ImageCo, Richmond Hill, New York, NY,

Downtown Dogs logo designed by ImageCo, Richmond Hill, New York, NY,

WSBA logo designed by ImageCo, Richmond Hill, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Richmond Hill, New York, NY,

Stoney Forensic logo designed by ImageCo, Richmond Hill, New York, NY,

Smart kernels logo designed by ImageCo, Richmond Hill, New York, NY,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a logo that is both unforgettable and tells the story of who you are or what you actually do is a herculean task. The challenge is to create a design concept that is simplistic enough to be understood at a glimpse and transmits enough information that it can express who you are. But no logo can genuinely tell your story or summarize your organization, and travelling down that path usually produces a logo design that accomplishes neither. However, in skillful hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and hitting that sweet spot is what your business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over two decades I ‘ve been designing unforgettable logos and brand identity designs which tell stories and resonate with clients. However don’t take my word for it, check out my brand portfolio and discover for yourself. I do not claim to be the greatest logo designer in the world, but, I do know what I am actually doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by people operating in the branding industry, that a person has to question why so many people in branding firms hate logos as much as they appear to. It is definitely true that your logo is not your business’s brand, however what does that mean for a business that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, an organization’s brand is simply nothing more than a fading memory because customers would have nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is somewhat accurate, however it’s also far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a company’s brand image. A logo acts as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will serve as the reference point for every stone that comes after it. A logo serves in the same way, it is a foundational element that supports the business it represents, and it also serves as a reference that guides a brand as it expands.

ImageCo is a brand identity business and our mission is to help our customers lay that cornerstone and set that anchor. We help companies look more established, more polished, and more knowledgeable. This helps ensure that our clients will always be considered, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Richmond Hill LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish notable brand identities. We’ve performed brand design work for mechanics, colleges, diamond miners, party planners, diners, retail stores, and just about every other kind of business you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electrical sign. As a result of our sign first technique our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first method insures that our logo designs are just as successful whether they are used in television commercials or website apps, they are consistently recognizable, understood, and remembered irrespective of scale or function.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you probably have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform in-house. No matter the kind of design project we undertake, logo, website design, trade show banners, or electrical sign, we do not, and never will farm out our client’s work to companies based outside the US. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and dictates the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Richmond Hill company realizes that they require a logo, yet few start ups fully comprehend the key role their business logo can make in their success, or exactly why one business logo functions far better than another. A business logo has a critical and long-term impact on the success of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Richmond Hill companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from label to retail signs a scalable logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of denoting something to ensure that it can be identified, its foundation comes from the brand branded onto livestock. Today a brand indicates virtually anything with an intention, regardless of whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to create an image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the origin of most branding agencies you’ll discover that they are frequently rebranded advertising and marketing firms. When someone states they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and also pamphlets. Some visual designers also build websites and also software interfaces. The important role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing actions, outcomes and also perceptions.

select logos & signs

Retro logo layout of a bicycle developed for a Richmond Hill coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old section of the city and hoped to cast a retro tone without appearing as uninteresting or low energy. I fulfilled both of these tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria designed for Richmond Hill clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and outcomes of diseases, especially the field of healthcare that works with the clinical assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more meaningful.

logo style with a jumping environment-friendly frog developed for a family members enjoyable facility in Richmond Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for Richmond Hill traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richmond Hill logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Richmond Hill logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest assessments on the value of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo job possesses it’s share of hurdles, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Richmond Hill book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most vital part of a printed book considering that it is often the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a victory.

 Richmond Hill logo style used for advertising and marketing and a label design for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Richmond Hill, design consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a Richmond Hill hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a spirit of simplicity and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of making just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout produced for an equine ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept fashioned to epitomize the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Cafe, A Richmond Hill restaurant logo design a little restaurant, layout includes a modified manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a modified script font style which floats over a team of elaborate lines and dots.

Logo style for a software developer the design functions and renowned Richmond Hill aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it brands the business it represents.

Evolve logo style developed for a Richmond Hillindoor designer, design function a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Richmond Hill, the personalities for letter V and also A in center of words advanced have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond Hill logo design project was undertaken for a management guide that aids business professionals to develop into more successful at supervising people, expectations, and profitability.

A Richmond Hill business logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used goods to other sports enthusiasts.

I designed their Richmond Hill logo design using a graphic which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Richmond Hill company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Richmond Hill area farm it was actually developed for a commodities broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a brand mark that projected self-assurance, effectiveness, and luxury.

 Richmond Hill Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the first try.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous Richmond Hill sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.